Morgan Specht’s Stories, Lessons & Insights

We’re looking forward to introducing you to Morgan Specht. Check out our conversation below.

Morgan, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is a normal day like for you right now?
Right now, I’m deep in the trenches of raising two little ones under two. Most mornings start with breakfast and preschool drop-off for my older daughter before I come back home and dive into work mode… usually with a baby crawling around at my feet. I get about three to four hours of focused work time during the day, depending on naps and how things are going.

During that time, I’m typically working on client projects, leading brand strategy calls, or handling marketing for my own business. Once school pickup rolls around, it’s back to mom mode for the rest of the day. Snacks, playtime, dinner, bedtime, all the things. Occasionally, I’ll squeeze in another half hour of work after my husband gets home or if I hit the jackpot and both kids nap at the same time.

It’s a full, sometimes chaotic season, but I’m learning to embrace it and build my business around this chapter of life rather than fighting against it.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Morgan Specht, the founder of Specht & Co. Creative Studio, where we help service-based business owners build brands that actually make sense both strategically and visually. Our work blends brand strategy, brand design, and website design (primarily in Squarespace and Kajabi) to create cohesive, conversion-driven brands that truly reflect the business behind them.

What really sets us apart is how heavily we emphasize strategy first. The only way to work with us is by starting with a Stand Out Brand Strategy Session, where we dig into everything from your purpose, mission, and vision to your values, ideal client, differentiator, and core messaging. Once that foundation is clear, we decide together what kind of design support makes the most sense.

Sometimes that means a full rebrand and website overhaul. Other times, it’s a few intentional tweaks or even realizing that you’re equipped to DIY your next steps. This approach keeps everything deeply customized to your specific goals and ensures that what we create not only looks great but is built to grow with you.

I started Specht & Co. because I saw too many entrepreneurs investing in “pretty” brands that didn’t actually move their business forward. My goal has always been to change that. To help business owners feel confident, aligned, and strategic in how they show up.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
I was a really shy, quiet kid. The kind who preferred observing over being the center of attention. For a long time, I saw that as a weakness. I thought it made me weird or unlikable, and I spent years wishing I could be more outgoing.

But as I’ve gotten older, I’ve realized that what I once saw as a flaw is actually one of my biggest strengths, especially as a brand strategist. My natural tendency to listen, observe, and take everything in allows me to truly see my clients: their personality, their values, and the magic that makes them unique. That’s what helps me bring their brand to life in a way that feels authentic and impactful.

If I were constantly trying to be in the spotlight myself, I don’t think I’d be able to help my clients shine the way I do now. I really wish we’d stop telling quiet, introspective kids that they need to “come out of their shell.” Those qualities are powerful. They just need to be nurtured and celebrated instead of fixed.

What fear has held you back the most in your life?
Hands down, the fear of looking stupid.

A lot of people say they’re afraid of failure, but I think what most of us are really afraid of is looking dumb or being judged. That’s definitely been true for me. As a kid, there were sports and activities I wanted to try but didn’t because I didn’t want to look silly doing something new. As a business owner, there have been opportunities I’ve passed on because I worried people would think I wasn’t qualified enough or would somehow embarrass myself.

Even something as simple as posting Reels on Instagram took me forever to get comfortable with because I was so afraid of looking ridiculous on the internet.

But now, after nearly a decade in business, I’ve realized that looking stupid is just the price of admission for getting good at anything. You have to be willing to be bad at something first and also to accept that most people aren’t paying as much attention to you as you think they are.

If I’d learned that lesson sooner, I’d probably be a lot further along in certain areas of my business, but it’s also one of those lessons I’m grateful for. It’s a reminder I share often with my clients: progress requires vulnerability, and you can’t perfect what you never start.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes — the public version of me is absolutely the real me. But I also think there’s a huge misconception in the online business world that being “authentic” means sharing everything. Somewhere along the way, we started blurring the lines between being entrepreneurs and being influencers, and I don’t think those things have to go hand in hand.

For me, authenticity isn’t about full transparency, it’s about intentional sharing. My husband and I, for example, are very intentional about not posting our kids online. It can make things tricky when I want to share parts of my life or celebrate personal moments, but that boundary is important to us, so I’ve learned to find creative ways to tell those stories without crossing that line.

I also think it’s totally okay to keep parts of your life just for you. People often say “social media is a highlight reel,” but honestly, my real highlight reel is happening off the internet. The travel, the family moments, the little everyday things that matter most… those are the parts I’m living, not posting.

That doesn’t make my public presence any less real; it just means it’s curated with intention. I wish more of us in the online business space felt permission to do the same. To decide what version of ourselves feels right to share and to know that boundaries and authenticity can absolutely coexist.

Okay, so let’s keep going with one more question that means a lot to us: Have you ever gotten what you wanted, and found it did not satisfy you?
Absolutely. I’ve been a rule follower my whole life. I got straight A’s, did all the internships, earned multiple degrees, and landed what I thought was my dream job at an advertising agency right out of college.

But less than a year in, I realized I couldn’t get out fast enough. It wasn’t at all what I’d imagined. I was burned out, unfulfilled, and honestly a little lost. I remember thinking, this is what I’ve been working toward my entire life… and I hate it. It was a huge identity crisis.

That experience ended up being the turning point that led me to start my own business. It taught me that chasing what you’re supposed to want doesn’t always lead to happiness and that success looks different for everyone.

Now, through my work in branding, I get to help other entrepreneurs define success on their own terms. I love helping people build businesses and brands that reflect who they really are, not just what the world tells them they should be.

Contact Info:

• Website: https://www.spechtand.co
• Instagram: https://www.instagram.com/spechtand.co
• Linkedin: https://www.linkedin.com/in/morganbspecht/
• Other: https://open.spotify.com/show/6RrGFmj3wwVYCedqc2B4lc