We recently had the chance to connect with Erika Quiroz and have shared our conversation below.
Hi Erika, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What do the first 90 minutes of your day look like?
As soon as I wake up, I thank God for a new day of life and joy. I wake up usually between 5:30 and 6:00 to get lunch ready for my husband. If he has a long day, I take him to work so I can go and pick him up from a long and hard day. Get back home, do some reading, answer some emails and get all the voicemails. make breakfast for me and my mom and then go and start getting ready for work.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am from Venezuela, came to the States when I was 17 in 1992. Went to Mercyhurst University in Erie, PA got a degree in Business Administration. Moved to GA in 2014, started to work in an attorneys office. Open my own business of Alpha Hispanic Multiservices in 2020 in the middle of the pandemic (Covid19). We are a bilingual office, we go out of our way to help clients as much as we can. Help clients that don’t speak English or just got to USA and don’t know anything about anything because they come from a different country with a different language and laws. We do weddings, notarize documents, translations, interpretations, immigration forms, affidavits and many more things. What makes me go to work everyday is knowing immigrants are going to be well take care and nobody will take advantage of their needs.
Great, so let’s dive into your journey a bit more. Who taught you the most about work?
My parents and paternal grandmother, no doubt about it, a strong work ethic and dedication are in my DNA. They always told me I had to go to school before exploring working hard jobs without an education. Get an education that will carry me thru life. Be honest with others and if I knew I had responsibility about something, take it and learn from consequences. Never make the same mistake twice.
What did suffering teach you that success never could?
Suffering taught me humility, resilience, and perspective, which success cannot. It striped me away the illusion of control that success can foster, revealing a person’s true strength by forcing me to confront hardship and find inner resources. This experience can lead to a deeper appreciation for life, increased empathy, and a stronger, more authentic sense of self that is built through weathering challenges rather than coasting on easy victories
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
I think, I can say we’re being real—whether in public or in private—but the deeper and most challenging question is whether we truly know our real selves at all. In any case, even when we know ourselves we might face various pressures that push us to fit in or not cause trouble – so even the most well-intentioned person might struggle to always be 100% real in public. Sometimes the simplest questions are actually the most complex. Thankfully, we have some wonderful members of the community who offered to share their thoughts on this challenging question.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you retired tomorrow, what would your customers miss most?
My customers would most miss the personal relationships, expertise, and sense of connection they have with me as a service providers. This goes beyond the transaction and includes the feeling of being understood, helped, and valued as individuals, much like a relationship with a friend or family member.
Contact Info:
- Instagram: https://www.instagram.com/alphamultiservicesllc?igsh=MTVlcDBodDF2cXdwcQ==
- Facebook: https://www.facebook.com/alphahispanic/




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