We recently had the chance to connect with Tammy Lovin and have shared our conversation below.
Tammy, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: Have you ever been glad you didn’t act fast?
There hasn’t been a single time I was glad I acted fast, but every time, I’ve been glad I slept on it. Most of the actions I regret were the ones I took impulsively or when I acted based on the emotions of the moment. Even if they reflected how I felt right then, they rarely reflected my values or mirrored my long-term goals.
As time went by, I’ve learned to practice restraint in how quickly I reply in writing, so I can think things through and make sure no bias influences my perspective. It’s harder to apply this in real-life interactions, but I’ve learned that it’s okay to say things like, ‘That’s an interesting question, I’ll get back to you on that,’ or ‘I don’t know off the top of my head, I’ll do some research and follow up,’ or even just, ‘I’ll give it some thought,’ instead of rushing to respond.
To me, it’s very important to come across as respectful even in tense situations, because in the end, it’s about who I am to myself and how I present myself to the world across different challenges, not just when I have everything under control.
Bottom line, I’m always glad when I don’t act fast, especially when dealing with negative feedback from the people I work with as my team or clients. If a quick response is needed, I usually acknowledge the issue and signal that I’ve heard the concern, which buys me time to come back with a more thoughtful reply.”
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a multidisciplinary digital artist and creative director exploring the intersection of art, design, and emerging technology. With a BA and MA in Design, I specialize in 3D, AR, AI, and video, creating high-end visual campaigns and CGI concepts for global brands such as Victoria’s Secret, Pepsi, L’Oréal, Maybelline, Fenty, Batiste, and many more.
I’ve been an early AI adopter since 2020, joining alpha programs with OpenAI (starting with DALL·E and later Sora), Adobe, Runway, Pika, Marrey, and Nvidia, continuing my journey as a creator and ambassador for the new digital era. As a relevant voice in the global design community, my content often reaches industry leaders and creatives across platforms, contributing to how AI-driven storytelling evolves online. I’m passionate about pushing creative AI forward because I believe it democratises art and makes advanced creative tools accessible to anyone, regardless of background.
My AI music video, generated before the public launch of Sora in 2023, was part of Sora Selects 2024, with screenings in Tokyo, LA, Beijing, and NYC. My 3D and AR work has also been featured by Meta, with official showcases on Instagram’s Design account. Over the past few years, my digital artworks have been exhibited worldwide, from Times Square to Tokyo and Miami, highlighting a vision that blends fine art, technology, and emotion.
Through my studio, together with my team and collaborators, we develop next-generation visuals and digital campaigns that merge artistry with cutting-edge technology. The studio functions as both a creative lab and a production house, where commercial work meets experimental design. We collaborate with brands that want to be part of trends before they become mainstream. Each project is built around storytelling, high-end aesthetics, and a deep curiosity for what is next in visual culture, which we explore through our trend forecasting and creative strategy services.
Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
Hopefully, my anxiety.
It is only everyday that I reach this conclusion, that is neither useful or pleasent, to be so worried all the damn time.
I am yet to experience 24h without said feeling.
I think I was born worried, and will most likely go the same, but one can try.
What fear has held you back the most in your life?
The fear of flying shaped the past decade or so for me.
I had the opportunity to be invited to br part of some extraordinary experiences along a really small selected group of other leading voices chosen by leading companies in my field of work, like Meta, OpenAi or Adobe, and I’ve watched from afar things unfolding, without me being part of it.
I like to say to myself that maybe it was meant to be, but I don’t believe in anything else other than making your own destiny, so I am well aware that some past choices that led me to not fly anymore, are what brought me here too, along with other things that were positive at the time.
You win some, you lose some. Apparently you can’t win all the time I’m told.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
Well, we’re not saving lives, we’re saving 3D files. So it can’t be that important.
I think a lot of the industry has an over inflated ego and a self of importance that far exceeds reality.
Even if I am at the top of my domain, I keep it real, grounded. We’re not changing the world. The world is changing and we’re just there for it.
Okay, we’ve made it essentially to the end. One last question before you go. Have you ever gotten what you wanted, and found it did not satisfy you?
When you work for something and you put in the hours the sweat and the tears, the result doesn’t exactly take you by surprise.
A lot of the times, milestones feel more like a to-do list that I get to add a checkmark onto once I complete said task.
I never was one to be impressed by my own achievements, even if I see their value.
I am yet to learn how to properly and rewardingly pat my own head.
Contact Info:
- Website: https://www.tammystudio.ro
- Instagram: https://www.instagram.com/tammylovin_
Image Credits
Andrei Recareanu, Alex Matei, Dan Adrian
so if you or someone you know deserves recognition please let us know here.
