Brandon Matthews’s Stories, Lessons & Insights

We’re looking forward to introducing you to Brandon Matthews. Check out our conversation below.

Brandon, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: Who are you learning from right now?
There are so many voices that have shaped my life, but none more than my wife’s. She recently released her first book, Every Yes: How Radical Obedience Unlocks Your Purpose. It’s been incredible to watch it grow from a simple idea to a burning passion, and finally into a finished book.

The biggest lesson I’ve learned from her is to simply say “yes.” It’s not just the message of her book, it’s how she lives. This book is the fruit of that obedience, and it challenges me not to let anything stand in the way of my own purpose. I’m learning to say “yes,” too.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Brandon Matthews, a TEDx speaker, company culture coach, professional trainer, and host of The Mind Your Business Podcast. My passion is helping people love the work they do, where they do it, and who they do it with. I call it “bringing meaning back to the marketplace.” This is accomplished when organizations connect what they do to why it matters.

My approach is unique due to my focus on individual purpose rather than strictly improving productivity metrics. I believe that successful organizations are built by leaders who care about their employees’ personal and professional growth. My approach starts with a deep dive into their internal culture to understand the core challenges and how they can be overcome by creating a more meaningful workplace environment.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
When I was younger, I used to think that if I wanted to make a difference, I had to sound or lead like the people I looked up to. I’d watch great communicators and think, there’s no way I could do that. I thought the only way to have impact was to do it their way. This convinced me that I didn’t have what it took to make a difference.

Over time I realized that my voice, perspective, and experience had value. I didn’t need to sound like anyone else to make an impact, I just needed to grow into the best version of myself. Learning that changed everything. I found confidence in my own style, and I started to see that what I brought to the table mattered. That’s when I stopped comparing and started growing.

Was there ever a time you almost gave up?
There have definitely been times I’ve wanted to give up. And honestly, that feeling comes around more often than people might think. Sometimes it’s daily, sometimes it’s weekly, sometimes it’s just a season where nothing seems to be working. I’ll start to question if anything that I’m doing really matters, or if I’m making any progress at all.

But then something shifts. I’ll get a glimpse of personal growth, get feedback from a client who I’ve impacted, and suddenly see the difference that I’m making. Those are the small things that remind me why I started, and encourages me to do it again another day.

If we were all honest, the urge to quit never fully disappears. It’s a voice you have to face over and over again. But every day is a new chance to decide to keep going, keep growing, and keep believing that the work is worth it.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
I believe the public version of me is built in private. What people see on stage, online, or behind a microphone is the result of a lot of unseen work. Character, integrity, and authenticity are all built behind the scenes.

I’ve watched people whose charisma took them places their character couldn’t keep them. Their public image was strong, but their private life wasn’t. This caused many of these people to ruin their impact and legacy. That’s now what I want to leave behind.

So I work hard to make sure who I am in private matches who I am in public. My goal is to be even better privately than I am publicly. I want to have something of genuine value to give away. I want to make it all the way to the end healthy, surrounded by my family, and knowing I made a difference in the lives of others along the way.

Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
This is such a great question, and one that I actually live my life by. Ultimately, above all, I want to be known for the love that I have for Jesus, my family, and for others. I want it to be said that I left people and places better than I found them. I want them to say “he lived his life on purpose.”

Life on purpose is legacy living. It’s being intentional with each moment that we have in order to leave a legacy. I choose to be fully present, make choices that matter, and invest in the people and opportunities around me. At the end of the day, it’s not about the recognition or achievements, it’s about the difference that we make, the love we share, and the example that we leave behind for others to follow.

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Image Credits
Adam West
Jon Pearce

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