Meet Mango Marketing Co

We’re excited to introduce you to the always interesting and insightful Mango Marketing Co. We hope you’ll enjoy our conversation with Mango below.

Mango, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
Our ancestors.

Alicia and I (Natalie) are built for resilience. It’s in our soul. We are a multi-cultural, multi-racial team. So much of our team has stories from their roots that built them. If they don’t have it in their culture, they have the resilience of being a woman in America.

The world is telling you that you need to be perfect, but not too perfect. You should be strong, smart, but not too aggressive. Every single person on our team, including our growth specialist who lives in Bangladesh, will tell you that resilience to keep going is in all of us. Empowering others is our resilience. Providing the tools that small women identifying owned businesses need in their marketing is our resilience.

The answer feels so simple when you ask “where do you get your resilience from?” We don’t get it from anywhere. We don’t have to “pull it out” or “make it”. It’s in our bones, it’s in our DNA, it’s in our hearts and our veins. It fuels through us so that we have no choice but to keep going.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
Mango Marketing Co. is a women-led, digital marketing and design studio. We started this company to elevate women owned businesses through marketing strategy, website design, brand design, branding photography, content creation and social media strategy. Our goal is to plant the seed to grow women owned businesses — digitally. At MMco., We believe in elevating your brand through strategy, unforgettable design and a distinctive online presence.

We have some really exciting things happening. We are launching website templates for more tech-savvy women identifying businesses out there. It’s a complete ‘drag and drop’ option that gives you full control. We are in our BETA stage of this service so the prices are even better and we have limited options.

Community support is one of our core values. We offer Mango Mixers in the summer in Philadelphia and Baltimore (with plans to expand to other cities). They are women identifying networking events with a non-profit fundraiser aspect. We love having this as a great way to meet other creatives, small businesses and like-minded people.

For the fall, we have SEO Marketing Classes and Headshot Mini Days in both Philadelphia and Baltimore that small business owners can join.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
The three most impactful qualities and skills empathy, emotional intelligence, and accountability. The best advice we have for folks who are early in their journey is to focus on marketing your brand emotionally. Take accountability because it will bring you more support.

How would you describe your ideal client?
Our ideal client is a minority owned woman identifying business that is ready to elevated. They DIY’d a lot of their branding, website and social media. They are doing great and are ready to add on a team member. They want to come off more professional, more branded and more polished so they are ready to make the investment into their business because they saw the growth. They are into beauty and wellness. They live in a major city and have left their corporate work life to either open a brick and mortar or focus on their e-commerce business. Their business is filling a gap in the much needed industry and they lead with compassion. Our ideal client has also been following MMco for a while so they are familiar with our services, pricing and the education resources we provide. Our ideal client is innovative and an out-of-the-box thinker who has a positive mindset. They have a can-do attitude, focus on accountability and their emotional intelligence to help provide an amazing working relationship and do better for the planet.

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Mango Marketing Co

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