Story & Lesson Highlights with Anasa Greaves of Queens, NY

Anasa Greaves shared their story and experiences with us recently and you can find our conversation below.

Hi Anasa, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Who are you learning from right now?
I think right now, I’m learning from myself. I’ve been doing a lot of self-reflection—looking back at things I’ve done in the past, what I could’ve done better, and what I might approach differently now. I’m paying attention to what worked versus what didn’t, especially in business, and finding ways to revisit those wins and build on them.
Sometimes I move so fast, eager to evolve, that I forget to capitalize on what’s already working. But I’m realizing that growth doesn’t always mean starting over—sometimes it’s about doubling down. The best way to get your message across can simply be repetition.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Anasa Greaves, and I’m the designer behind Unisa Eurani, a clothing brand that focuses on elevated streetwear and women’s ready-to-wear. As a designer, I know everyone believes their line is the best made—but I can honestly say I take pride in the unseen details just as much as the visible ones. From fabric selection to construction, every element matters to me.
That keen eye and strong attention to detail are what drive my craft. I’m passionate about creating pieces that are not only made to last but also designed to stand out. Unisa Eurani is about timeless style—clothing you can carry from season to season, created with intention and made to last.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
Huh, that’s interesting… I think a lack of consistency—and getting too comfortable—can really break a bond between people. Often, we become complacent and start thinking it’s okay not to try anymore, and that’s where things begin to fade.
No matter how old a bond is, there’s always room to create something new, and I think that’s what restores it. Keeping things fresh requires effort, curiosity, and the willingness to evolve. It also takes caring enough about the relationship to make compromises and meaningful changes.
We definitely went down the relationship rabbit hole with that one—but it’s such an interesting question because it applies just as much to your personal life as it does to your business life.

Was there ever a time you almost gave up?
About two years ago, my closest cousin passed away, and it was not only a shock to me but to my entire family. We’re a small but close family, and I never imagined she would leave us so soon or so suddenly.
Unlike many of my family members, she was also very creative and an entrepreneur, so we shared so many of the same qualities and dreams. We could truly relate to each other’s struggles, and her support always kept me going. When she passed away, it was the first time I ever thought about giving up.
Being an entrepreneur is not easy—and when someone you love leaves this world so quickly, it can make you feel like there’s no hope.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
The biggest lie my industry tells itself is that there’s no gatekeeping. I’ve seen organizations that are supposedly for creatives and minorities be anything but that. Unfortunately, a lot of it comes down to money and connections—it’s about who you know, not what you know.
At first, I thought it was just me. But when other creatives started voicing the same frustrations and sharing similar experiences, I realized maybe I wasn’t so crazy after all.

Okay, we’ve made it essentially to the end. One last question before you go. What light inside you have you been dimming?
I think it’s my ability to fully step into being a social figure. I’ve had the entire vision mapped out in my head for a while now, but I often catch myself overthinking, editing, and convincing myself it’s not quite enough.
Deep down, I know I have everything it takes—I just haven’t taken the leap yet. But lately, I’ve been realizing that the light I’ve been dimming is the very one that could open new doors, not just for me, but for others who see themselves in my journey.

Contact Info:

• Website: https://www.unisaeurani.co
• Instagram: @unisaeurani
• Facebook: Unisa Eurani Clothing

Image Credits
Images taken by Sasha Jones
Images taken by Robert Rossi