Meet Fotine Sotiropoulos

We were lucky to catch up with Fotine Sotiropoulos recently and have shared our conversation below.

Hi Fotine, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

I wish I could say I found resilience by choice, but really, it found me, in all the moments I had to figure things out as I went.

Motherhood changed everything. It stripped away the version of myself that always had a plan, that prided herself on control. Suddenly, I was in a place that demanded flexibility, humility, and a level of strength I didn’t even know I had.

When I started Thavma Consulting, I was building something completely new, while raising a tiny human and trying to redefine what success even meant. There were moments I felt completely unprepared. But that’s where my resilience came from, in learning to rebuild myself through every shift.

It’s not just about pushing through; it’s about being willing to rebuild. Every chapter, personally and professionally, has forced me to get clearer, more grounded, and more aligned with who I really am and what I want to build.

That’s what resilience looks like to me now. It’s not toughness. It’s grace. It’s believing that even when everything changes, you’re still capable of creating something meaningful, from exactly where you are.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m the founder of Thavma Consulting, a strategy-first marketing consultancy built around one belief: everything starts with understanding your customer.

After years leading marketing and communications, I realized a lot of brands jump straight into doing, campaigns, content, launches, but skip the strategy. They forget to ask the most important questions: who are we talking to, and why should they care?

That’s where I come in. At Thavma, we help startups and founders build visibility and trust by starting with clarity, understanding their audience, shaping the message, and building systems that make trust repeatable.

For me, storytelling isn’t just creative, it’s strategic. It’s how you move people, how you build belief. When your customers feel seen and understood, that’s when real growth happens.

Right now, I’m focused on expanding Thavma Insights, it’s where we explore how strategy and storytelling come together to build advocacy and alignment. And I’m working more with early-stage founders who are ready to move from instinct to intention, to turn what they believe in into something their audience can believe in, too.

At its core, Thavma is about bringing humanity and structure back to marketing. Because when you lead with strategy and empathy, everything you build has more impact.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

If I think about what’s shaped my journey the most, it really comes down to three things: self-awareness, curiosity, and resilience.
And honestly, all of those take courage. The courage to look inward, to ask questions, and to keep showing up even when things don’t go the way you planned.

Self-awareness has been the anchor for me. It’s what helps me make decisions that are aligned, not just impressive. When you really understand your energy, what lights you up, what drains you, what you value, it changes how you lead and how you build.

Curiosity keeps me moving forward. It’s so easy to fall into doing things the way they’ve always been done, but the best ideas, the real growth, come when you’re willing to explore, to ask why, to see things from your customer’s point of view. Curiosity keeps your work human.

And then there’s resilience. Not the kind that means powering through everything, but the kind that lets you start again. Every stage of my journey, motherhood, entrepreneurship, leadership, has reminded me that resilience isn’t about control. It’s about trust. Trusting that you’ll figure it out as you go.

For anyone who’s just starting out, my advice is simple: start with awareness, stay curious, and give yourself grace.
The courage to begin before you feel ready will take you farther than waiting for perfect ever will.

If you knew you only had a decade of life left, how would you spend that decade?

I’d spend it living with intention, not chasing more but deepening what already matters.

This past year, I spent two months in Greece with my daughter, living like a local. It wasn’t just a trip. It was a homecoming. Slow mornings, walks to the bakery, conversations that stretched late into the night. Watching her play in the same village streets I did as a child.

Those weeks changed me. They reminded me that success isn’t measured in momentum, it’s measured in meaning. It’s in being where your feet are, in giving your child roots as deep as their dreams, in remembering who you are when you slow down long enough to listen.

That experience became a promise to myself, to make it a yearly tradition, to give her that connection to her culture, her family, and to a pace of life that values presence over performance.

If I only had a decade left, I’d spend it exactly that way. Building things that last. Creating memories that matter. And living every day with the same curiosity, courage, and gratitude that built my business, only now, with sand between my daughter’s toes and the Aegean in the background.

Because at the end of it all, that’s the story I want her to remember, that her mother built something meaningful, but never forgot to live it.

Contact Info:

• Website: https://www.thavmaconsulting.com/
• Linkedin: https://www.linkedin.com/in/fotine-sotiropoulos/