An Inspired Chat with Tiffany

We’re looking forward to introducing you to Tiffany. Check out our conversation below.

Tiffany, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
The first 90 minutes of my day look like real life. I get the kids up, make breakfast, check bags, find whatever someone swears they “just had in their hand” five seconds ago, and get everyone out the door for school. That’s my priority before anything else — my home and my people.

Once the older kids are on the bus, I try to catch a quiet moment before my youngest is fully up and moving. Sometimes that looks like a quick workout, other times it’s me sitting in silence with my coffee. It just depends on the day.

My mornings aren’t aesthetic — they’re intentional. Family first, then I shift into business mode.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder of NOLI, a body care brand centered around sensitive skin, identity, and family.
NOLI started because my kids’ skin was constantly dry and irritated, no matter what I tried — natural, drugstore, or “gentle.” Nothing was giving them real relief.

And somewhere in caring for them, I realized I had stopped caring for myself.
I missed feeling soft.
I missed smelling good.
I missed me.

So I began creating products that meet all of us where we are:
the baby whose skin is learning the world,
the mama who is always last in line,
and the dad who gives love through quiet, steady care.

Our formulas are fragrance-free or lightly scented with safe, phthalate-free blends — so you never have to worry about what transfers to your babies’ skin when you hold them close.

NOLI began as care for them.
And it became a return to me.

NOLI isn’t just skincare.
It’s shared softness.
It’s family care.
And it’s a quiet reminder to the woman inside the mother:
you’re still here — you always were.

Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
My closest friends. The ones who’ve known me for 15+ years.
They’re the ones who remind me who I am when I can’t see it for myself.
They’re the ones who point out my wins when I’m convinced I’m failing, who ground me when I’m stretched thin, who speak life back into me when I’ve forgotten my own worth..

They saw something in me long before NOLI existed.

And they’re the ones who pushed me to take the risk, to trust my hands, and to believe that what I was creating mattered.

NOLI is mine — but it’s also a reflection of the women who held me up while I found my way back to myself.

What did suffering teach you that success never could?
Suffering taught me that even when you’ve already been low, you don’t stop fearing being there again — but you do learn that you can survive it. You learn that you can grow from it. You learn that you can use it.

It showed me I’m stronger than I thought, but it also made me more compassionate. When you’ve been through something, you start recognizing that same pain in other people. You give more grace. You don’t judge as quick. You understand in a different way.

Success didn’t teach me that.
Suffering did.

It gave me both resilience and empathy — and I carry both.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say I care deeply about my family — that they’re always at the center of everything I do. They’d also say I value order — not perfection, but structure, peace, and being able to breathe in my own space. And they’d say I care about perception — not in a “what will people think” way, but in the sense of moving with intention, showing up well, and protecting how I represent myself and the people I love.

Okay, so before we go, let’s tackle one more area. When do you feel most at peace?
Peace for me is being around the people who don’t require anything from me. The ones I can sit with in quiet without having to make the moment comfortable or entertaining. Just breathing, just existing, just being myself — that’s peace.

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