Meet Laura Schreiber

We recently connected with Laura Schreiber and have shared our conversation below.

Hi Laura, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.

I think that your optimism precedes your career choice and path. A person is either optimistic in nature or not, and for me, I have always been a glass-half-full kind of gal. That is certainly helpful in an industry like voice over, when rejection and auditions are so much a part of our daily reality. I think as a working mom, and a mom of children with learning differences, being an optimist has served me well. Again, it’s just innately how I am. My own mom, who has always been a force of strength, is also extremely positive and having that guiding light in everything I do helps a lot!

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m a full-time, professional voice actor whose been at it more that 10 years! From inside my custom home studio, I record a lot of commercial campaigns for brands you know and love! I started my business when my kids were young because I wanted a good balance of household and professional responsibilities, and it’s been a joy to watch my business grow. I’ve gotten to voice spots for dream clients including Clorox, Disney, Dove, Gap, JP Morgan, Kind Bar, Jet Blue, Four Winds, Smirnoff, and so many more! I also work in other genres, from Audiobooks, to Promos, to Trailers, and whatever the work, building lasting and meaningful client relationships is my favorite part. I have remote sessions via Source Connect with clients around the world and it is extremely rewarding!

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I think three qualities or skills that helped me are: being highly organized, being a good researcher, and having a good ear. The first and the last I think are innate. Establishing a system and maintaining it is essential to actually launch and grow a business and to be able serve clients well. In order to give them what they want and need in voice over, you have to have a good ear. You need to listen to feedback without emotion and be able to reproduce what they ask for. Often, in live sessions, we work with entire creative teams, and three or four people give feedback. Sometimes those teams collaborate well with each other. Sometimes those people don’t even know what they want and there are weird dynamics at play. As the talent, we have to make everyone happy and dazzle them. It’s not about us, it’s about them and their vision for the spot, so having a good ear and understanding what they want matters. Also, being able to trim off half a second or a quarter of a second matters. Lastly, being a good researcher can make all the difference in the world as a voice actor. From knowing how to find clients to learning about new clients before a sessions, it all depends on the quality of your research.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?

The number one obstacle voice actors are currently facing is AI. Regardless of the genre, talented and highly trained actors are losing work to AI. For me, it stored with IVR jobs and eLearning, and then spread to other genres. Voice talents I know in the US and Canada are losing a significant amount of work to AI. It is happening faster than I thought possible and it is shocking. I am thankful for the jobs I still get, but I am shocked by the clients that have turned to AI.

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