Meet Jessica Javier

We’re excited to introduce you to the always interesting and insightful Jessica Javier. We hope you’ll enjoy our conversation with Jessica below.

Jessica, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

I’ve experienced imposter syndrome three times so far—each during a major transition in my life.

The first was when I became a business owner at 24. I faced so many challenges being young, Asian, and a woman in business that it created a lot of self-doubt. I didn’t have much support to lean on—until I found a community of entrepreneurs who looked like me and understood what I was going through.

The second time was as I grew in my career as a business advisor. At every networking event, I noticed the room rarely looked like me. When I shared what I did for work, people often seemed surprised and would comment that I looked too young. Those reactions made me question my credibility and whether I truly belonged in that space.

The third time was when I published my debut children’s book.

I wanted to share these three moments because I think it’s important to recognize that imposter syndrome can appear at different stages of your life—and that’s completely normal. What matters most is being aware of it and learning to grow stronger each time.

The most recent time I felt it, I caught myself thinking, “I’ve been through this before—why am I still feeling this way? Am I not good enough?” But what helped me was reminding myself of my journey, my experiences, and my story. Being proud of what I’ve overcome and what I can share with others gives me strength to push past those doubts.

Even now, the title author still feels unfamiliar—almost uncomfortable—to say out loud because it’s something new. But when I center myself, I remind my heart: I may not always feel like an author, but I am a storyteller.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m a San Diego native and proud alumna of San Diego State University. I’ve been an entrepreneur for over 10 years and have explored a variety of small business ventures — from co-owning a CrossFit gym to running a marketing agency, and most recently, publishing my debut children’s book.

By day, I work in business development for the Asian Business Association and have been a business advisor with the Alliance Small Business Development Center for nearly six years. I’ve always been an entrepreneur at heart — constantly inspired by new ideas and opportunities (or maybe that’s just my ADHD, lol).

I truly love what I do because I’m passionate about helping people in business who look like me. I understand how worrisome and lonely that journey can feel, especially for those in hard-to-reach communities. That’s why I do my best to be a source of guidance and support.

That same passion led me to my most personal project yet — my debut children’s book. Before and after the birth of my first son, Isaiah, I struggled with anxiety and depression. During one difficult moment, I found myself crying while reading to my three-month-old and thinking, “It would be nice to have a children’s book that also uplifts the reader.” Then I thought, “Why don’t I write one?”

Creating Some Bunny Always Loves You became a form of healing for me — something positive to focus on as I learned to navigate postpartum depression. My hope is that this book finds its way into homes that need not only a sweet story for their children, but also a gentle reminder for parents that they are loved, seen, and never alone.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I’d say the three most impactful qualities in my journey have been resilience, empathy, and adaptability.

Resilience has carried me through the many challenges of entrepreneurship and leadership — from running businesses at a young age to overcoming moments of self-doubt and uncertainty. Every setback became a lesson that helped me grow stronger.

Empathy has shaped how I connect with others — whether it’s supporting business owners through the SBDC, mentoring young entrepreneurs, or writing a book that encourages parents and children alike. Understanding people’s experiences and emotions has allowed me to create work that truly resonates.

And adaptability has been essential in navigating change. From shifting industries to balancing motherhood and career, being open to learning and evolving has helped me find purpose in every new chapter.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

Yes! I’m always open to collaborations! I especially love partnering with those who share a similar audience — mothers in early motherhood or women navigating business ownership. I’m passionate about connecting with people who align with the message behind my children’s book: to uplift, inspire, and remind others they’re not alone.

I enjoy working with individuals who bring different perspectives or skill sets to the table. Whether it’s creativity, strategy, or execution, I’ve learned that collaboration is most impactful when everyone contributes their strengths toward a shared mission.

Lastly, I value partners who are resourceful and action-oriented — those who don’t just talk about ideas but bring them to life. That’s especially important in my work in small business development and community impact, where every project, big or small, can make a meaningful difference in someone’s life.

Would love to connect over a cup of coffee or even as simple as connecting on LinkdIn or Instagram @somebunnyalwayslovesyou

Contact Info:

• Website: https://ko-fi.com/jsicajane
• Instagram: https://www.instagram.com/somebunnyalwayslovesyou
• Linkedin: https://www.linkedin.com/in/jsicajane/