Meet Tiera Hawkins

We’re excited to introduce you to the always interesting and insightful Tiera Hawkins. We hope you’ll enjoy our conversation with Tiera below.

Tiera, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I found my purpose by paying attention to the seeds that were planted in me long before I understood what purpose truly meant. Growing up in poverty, I always had a deep desire for something greater — not just for myself, but for my family and my community. My godmother exposed me to a different way of living, and it opened my eyes to possibility. As a little girl I kept journals, sketching out businesses, ideas, and a future I didn’t yet have the language for.

As I grew older, every challenge, every setback, and every moment where I had to rise on my own pushed me closer to my calling. I realized that God had been shaping me the entire time — through my childhood experiences, through motherhood, and through every season where I had to rebuild myself.

My purpose revealed itself when I understood that my pain, my resilience, and my determination weren’t just for me. They were meant to help other women transform their lives, discover their identity, and activate their own purpose-to-profit journey.

Today, everything I do — from Simple Life Transformations to my fragrance line and coaching programs — is centered around that purpose: helping women access resources, shift their mindset, and create a life they can be proud of. I didn’t find my purpose all at once. It unfolded as I grew, healed, and trusted God’s plan for my life.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I am the founder of Simple Life Transformations and the owner of Tiera Shante’ Fragrances. My work centers around empowering women and teen girls through mindset, confidence, and purpose. I became the first in my family to graduate from college and went on to spend over 15 years serving youth and families in the nonprofit sector. That experience shaped my commitment to creating resources that uplift and transform lives.

Through Simple Life Transformations, I provide mindset coaching, business development, and a full collection of digital self-development products, journals, and guides. I am also the author of Purpose Driven Profits, available on Amazon, which helps readers transform their mindset and align their purpose with wealth-building. Our community work includes school supply drives, teen entrepreneurship programs, and purse and hygiene bag donations to support women and girls in need.

In addition to this work, I created Tiera Shante’ Fragrances — a luxury fragrance brand designed to help women feel confident, elegant, and empowered. Each scent is crafted with intention to reflect identity, beauty, and purpose.

Today, I’m expanding both brands through new digital tools, luxury fragrances, and She Has Vision community events. My mission is simple: to inspire, to serve, and to give women and teen girls the confidence and resources they need to rise into their best selves.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Self-Awareness
Self-awareness has been one of the most impactful qualities in my journey. Understanding who I am, what I value, and what holds me back allowed me to grow personally and professionally.
Advice: Slow down and take time to learn yourself. Journal, reflect, and be honest about your strengths and areas for improvement. Self-awareness is the foundation for building confidence and clarity.

2. Discipline & Consistency
Nothing I’ve accomplished came without discipline. From writing my book to developing digital products to building two brands, consistency is what kept everything moving even when motivation wasn’t there.
Advice: Start small. Create simple routines you can stick to. Consistency builds momentum, and momentum builds success.

3. Resourcefulness & Continuous Learning
I had to learn how to create solutions, find information, and teach myself new skills — coaching, branding, entrepreneurship, fragrance creation, and more. Staying teachable is what helped me evolve.
Advice: Stay curious. Take courses, read books, ask questions, and don’t be afraid to seek support. Every skill you learn becomes a tool that will serve you later.

Overall, my journey taught me that transformation is possible, but it requires honesty, discipline, and a willingness to grow. For anyone just starting out: stay committed, invest in your development, and trust that every lesson is preparing you for your next level.

How can folks who want to work with you connect?

Absolutely. I am always open to partnering with individuals and organizations who share a passion for empowerment, community impact, and helping women and teen girls transform their lives.

I’m interested in collaborating with:
• Nonprofits, schools, and youth programs that want to introduce mindset development, entrepreneurship, or self-development workshops.
• Beauty, wellness, and lifestyle brands that align with confidence, luxury, and women’s empowerment.
• Community leaders, donors, and sponsors who want to support initiatives like She Has Vision events, hygiene bag donations, or our youth entrepreneurship programs.
• Female entrepreneurs, coaches, and creators who believe in collaboration, education, and creating resources that uplift others.

Whether it’s community service, digital products, events, or brand partnerships, I love partnering with people who are purpose-driven and committed to making a meaningful impact.

If you’d like to collaborate, you can connect with me through:
Email: [email protected]

Website: simpletransformations.org
Social Media: @TieraHawkins or @TieraShante

I welcome anyone who feels led to pour into women and teen girls, promote empowerment, or expand community support efforts. Together, we can create transformation on a larger scale.

Contact Info:

• Website: https://simpletransformations.org
• Instagram: simple_life_trans
• Facebook: Tiera Hawkins
• Linkedin: Tiera Hawkins
• Other: https://tshantefragrances.com