Meet Eduardo Siervo

We recently connected with Eduardo Siervo and have shared our conversation below.

Eduardo , looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

To talk about my work ethic, I have to go back in time—to the very beginning, when I first started working alongside my father. I owe most of it to him. My dad is an incredibly ethical and principled man when it comes to his work. He was, and still is, my mirror. I can say without hesitation that much of who I am today comes from him.

He was the kind of person who believed that things should be done right. If that meant starting over to achieve the result he wanted, he did it without hesitation. He was demanding with his workers, not out of harshness, but because he understood that order and discipline were the foundation of excellence.

Today, when I look at myself, I realize I’m an evolved reflection of that mindset. I like things done right; if I can’t do something properly, or if I don’t know how to do it well, I’d rather not do it at all.

When I emigrated to the United States, I had to begin a completely new chapter in my professional life. Over time, I’ve kept starting new chapters—like now, having recently moved to a new state and becoming a first-time father. Each experience has deepened my commitment to doing things well, no matter the type of work, no matter if I’m an employee today and was my own boss a few months ago.

My work ethic is grounded in consistency, attention to detail, and the pride and satisfaction of delivering something that truly represents who I am.

Thanks, so before we move on maybe you can share a bit more about yourself?

My professional story is deeply intertwined with my personal journey. I’m a civil engineer from Venezuela, and I grew up on construction sites, watching my father lead projects and teach by example the value of doing things right. That foundation shaped the way I approach my craft — with attention to detail, precision, and integrity in every project.

Today, I’m the founder of DEER Custom Interior, a brand that represents my vision of modern design and fine craftsmanship. We specialize in the fabrication and installation of custom kitchens, closets, and high-end cabinetry. What I love most about my work is transforming ideas into real spaces — creating pieces that combine functionality, beauty, and durability, while reflecting each client’s unique personality.

I work alongside my wife, María Carlota, who brings a designer’s eye and creative sensibility to every project. She imagines the spaces, and I bring them to life. Together, we merge her aesthetic vision with my technical expertise, turning each project into a true collaboration where design, art, and precision meet.

Beyond the craftsmanship itself, what makes DEER special is the philosophy behind it: respect for materials, an unwavering pursuit of quality, and the human connection that exists in every piece we create. I like to think that every piece of furniture tells a story — and, in many ways, our story lives within each one of them.

After several years in Florida, we recently moved to North Carolina, where we’re expanding our work and exploring new collaborations within the interior design industry. This new chapter represents not just professional growth, but also personal evolution — a reaffirmation of our commitment to keep creating with passion, resilience, and purpose.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Mirando hacia atrás, diría que las tres cualidades más importantes en mi camino han sido la resiliencia, la disciplina y la capacidad de aprender constantemente.

La resiliencia me permitió adaptarme y seguir adelante incluso en los momentos más difíciles, como cuando emigré a Estados Unidos y tuve que empezar desde cero. Aprendí que los desafíos no son obstáculos, sino oportunidades para reinventarse.

La disciplina fue lo que me mantuvo enfocado. En este oficio, como en la vida, no basta con tener talento: hay que tener constancia, cuidar los detalles y comprometerse con la excelencia todos los días.

Y la capacidad de aprender ha sido mi motor de crecimiento. Pasar de la ingeniería a la carpintería, y de empleado a emprendedor, me enseñó que el conocimiento es infinito y que la humildad para seguir aprendiendo es lo que realmente te hace avanzar.

A quienes están comenzando su propio camino, les diría que no busquen atajos. Que se mantengan curiosos, pacientes y dispuestos a empezar una y otra vez si es necesario. El éxito llega cuando uno convierte cada experiencia, incluso las difíciles, en una lección.

How would you spend the next decade if you somehow knew that it was your last?

If I only had one decade left to live, I would spend it exactly where I am happiest — with my wife, María Carlota, and our son, Bruno, who has quickly become my greatest joy and obsession. I’d dedicate those years to living fully by their side, doing what we love most: enjoying life and creating together.

I’m fortunate to work and learn every day with my wife, so blending family life with the work I’m passionate about already feels like a dream fulfilled. If I had just ten years left, I’d fill them with travel, discovering new cultures, staying close to nature, and keeping my body and mind active.

In short, I’d spend those ten years doing what I try to do now — being present, building memories, and living with purpose alongside the people I love most

Contact Info:

• Instagram: @DEERCUSTOMINTERIOS

Image Credits

Photo by María Carlota Siervo And Eduardo Siervo