People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.
Tom Kirkham
A lot of people think we’re just the guys who fix computers — but that’s not what we do. Kirkham IronTech is about protecting businesses from cyberattacks that can literally take them out. And the biggest misunderstanding? People think cybersecurity is just an IT problem. It’s not. It’s a business problem that starts with leadership. Read more>>
Sophie Zollmann
Many people think we’re an agency, but we are not. We are the next level, the full marketing department. We are here for the $2M-$20M service provider ready to invest in enterprise-level marketing without the enterprise-level price tag and hiring nightmare for building an in-house marketing department. Read more>>
Kenzie Schrock
I think my business can sometimes be misunderstood because people don’t always realize how much time and intention went into building it. Before ever going professional, I spent years as a hobbyist, practicing on my family and friends, studying light, and really learning my camera inside and out. I also worked under another photographer, continued my education, and created a full business plan before launching. Read more>>
Lynette McCarthy
Oh, that one’s easy — people think we just rent space. (laughs) for weddings and other events. I can’t tell you how many times I’ve heard, “But it’s just a room, right?” And I get it! On the surface, it does look like that. But behind the scenes? There’s so much more going on. Read more>>
Julie Ann
Most people approach writing a book as if they’re creating a product — something to sell, something to achieve, something that earns them the label “author” or “bestseller.” But Your Story Is Your Portal is a completely different kind of creation journey. It isn’t about chasing validation. It’s about remembering who you are through the act of storytelling. Read more>>
Federica Beni
Thank you so much for this opportunity, I feel really humbled! That’s an interesting question to start with since it’s the fundamental of a successful business. As regards my job, people often have a very simplified idea of what we do — and we could talk for hours about it. Read more>>
