Meet Amanda Catarzi Hengst

We recently connected with Amanda Catarzi Hengst and have shared our conversation below.

Amanda, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

Honestly, I didn’t “find” my purpose the way people talk about it online.
I didn’t go on a retreat or journal my way into clarity.
My purpose came from pain, the kind you don’t forget.

I’m a survivor of sex trafficking, and I’ve also lost five babies to miscarriage. On top of that, I was gaslit and dismissed by the medical system through some of the hardest moments of my life. Those experiences… they reshape you. They strip you down to the truth of who you are.

At some point, I realized I had two choices:
I could let those experiences define me, or I could use them.
And I chose to use them.

My purpose grew out of this deep desire to make sure other women don’t go through what I went through, or at least that they don’t go through it alone. I want to build enough wealth, enough influence, and enough support systems so that women have real options, real help, and real healing. Whether that’s programs, resources, or alternative treatments that actually work, I want to fund and create what I wish I had.

So for me, purpose wasn’t some magical discovery.
It was a decision.
A decision to turn pain into something that matters.
And that’s what keeps me going.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

So, the short version?
I help people build empires with words.

I’m a copywriter, a strategist, and the person founders call when they’re tired of throwing spaghetti at the wall and want messaging that actually moves people. But underneath the business description, what I really do is help people communicate powerfully enough to change lives, including their own.

What makes my work special is that it’s not just “marketing.” I bring a very specific lens to everything I create:
survival, psychology, and the belief that clarity is a lifeline.
Because when you’ve lived through the things I’ve lived through, you don’t waste time on BS. You learn to get to the heart of the matter fast.

Professionally, I run a high-level copywriting and fractional-CMO style company.
We build conversion assets, messaging, funnels, automations… all the invisible machinery that takes a business from “good idea” to actual cash flow.

What excites me most is the transformation. I love helping founders stop guessing, stop overworking, and stop doubting themselves. Nothing feels better than taking someone’s genius, the thing they can’t quite articulate, and turning it into a message that finally lands.

But the bigger picture?
I’m building wealth with a purpose.
My goal is to fund programs, support systems, and alternative treatments for women who’ve gone through trauma, reproductive loss, or medical gaslighting. I want to make sure no woman ever feels as alone and unsupported as I did.

As for what’s new, I’m expanding.
I’m rolling out more education, more resources including an AI Business Builder for new entrepreneurs and freelancers, and more ways for people to get access to real strategy, not general templates. I’m focused on scaling both the agency side and the impact side of my work.

So whether someone comes to me for messaging, mentorship, or a full-blown strategy build-out, the goal is the same:
to help them create something that lasts, and to use that success to change lives.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

For me, it really comes down to three things:
direct and honest communication, a heart to serve, and radical curiosity.

First is direct, honest communication.
My life didn’t change until I stopped dancing around the truth, both with myself and with other people.
Being direct isn’t harsh, it’s clean.
It creates trust. It removes confusion. It keeps you aligned with who you actually are.

If you’re early in your journey, practice saying the real thing a little sooner. The clarity it creates will save you years.

Second, a genuine heart to serve.
You can’t serve from scarcity and you can’t serve when you’re burned out or afraid or barely surviving.
Service only flows when you’ve built an abundant mindset, when you believe there’s enough space, money, opportunity, and healing for you and everyone else.

If you’re new, start by shifting one belief from “there’s not enough” to “what if there is?” That one crack in the scarcity mindset opens everything.

And third is radical curiosity.
Curiosity is what kept me from getting stuck in my own pain.
It made me ask better questions and it made me explore new opportunities, new skills, new ways of thinking.
Curiosity is what took me from surviving to actually building something meaningful.

Never take anything at face value but tap into your inner toddler and ask “why” at least 5 times, I’m telling you, you’ll be shocked at what you learn. Also, follow the things that make you go, “huh, that’s interesting.” Those moments usually lead you somewhere important.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is someone I can make successful and someone who actually deserves to be successful.

I always say I’m a bit of a king-maker, but I’m selective. I don’t work with people who cut corners, operate from ego, or think marketing is a magic trick. I work with founders who have character: integrity, work ethic, honesty, and a real desire to serve.

The people I do my best work with usually share a few traits:

1. They’re already excellent at what they do.
They just need the messaging, strategy, and systems to match their level of skill.

2. They make decisions quickly and value direct communication.
I don’t do tiptoeing or hand-holding, I do clarity and execution.

3. They’re in it for impact, not just attention.
They care about the work, the people they serve, and the legacy they’re building.

4. They show up with integrity.
No ego-driven nonsense, no “get rich quick” energy, no shortcuts.
If your character is solid, I can take you far.

At the end of the day, I help people win… but only the right people.
People who are ready, built for it, and willing to rise to the level of the message we create together.

Contact Info:

• Website: https://www.cashflowcopy.io
• Instagram: https://www.instagram.com/amandacatarzi
• Linkedin: https://www.linkedin.com/in/amanda-catarzi/
• Youtube: https://www.youtube.com/@AmandaCatarzi

Image Credits

I have the rights to all the pictures