Meet MitchCK

We caught up with the brilliant and insightful MitchCK a few weeks ago and have shared our conversation below.

Hi MitchCK, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
My work ethic is ingrained at the very core of my being. It’s as if it’s woven into my DNA, a part of who I am. I never found it unusual until I spent more time around others, and realized that it doesn’t come as natural to everyone.

I owe a significant portion of that to my dad, who instilled in me the value of hard work and determination from an early age. He taught me that success comes from relentless effort and refusing to quit, no matter the challenges that come my way.

Growing up, my dad’s unwavering belief in making us work for what we have extended beyond material possessions. He encouraged us to commit to our word, whether it was joining a club, being part of a sports team, or even making a simple verbal agreement. That set the tone for my life, and molded me.

One of my greatest strengths is my ability to compartmentalize different aspects of my life. I have mastered the art of keeping them separate, ensuring that they don’t bleed into each other. When I focus on a task, whether personal or professional, I become a different person in that sphere – a person driven by purpose and a desire to excel. This ability enables me to give my full attention to what I’m doing, making sure I perform at my best and deliver.

Ultimately, my work ethic is an combination of the values instilled in me by my dad and the innate drive that resides within me. It pushes me forward, propelling me to tackle challenges head-on, and strive for greatness in every endeavor I undertake.

Thanks, so before we move on maybe you can share a bit more about yourself?
I’ve dedicated a big portion of my energy, focus, and work ethic into creating videos for people. Like many that have begun to create videos on social, I started to grow during the Covid-19 pandemic.

Back then, short-form videos witnessed a surge in popularity. Individuals worldwide flocked to TikTok, seeking solace from the gloomy reality they faced each day. It was early 2020 when I stumbled upon Scott D Henry’s intriguing video titled “Things White People Say” while glancing at a coworker’s phone. Curiosity piqued, I promptly downloaded TikTok, and began consuming content.

I was captivated by the overwhelming amount of videos being created. I was just a spectator at the time, but was amazed how the algorithm seemed to put relevant videos in front of me at a fairly consistent rate. Soon, I started to see more and more Shower Thoughts and “Unanswerable” questions find their way onto my “For You Page.”

And the people just LOVED them.

I’d look through the comments, and see people everywhere saying things like:

“My mind is blown!”

“This will keep me up all night.”

“I need answers!”

That was the turning point. They wanted answers, and I had them.

I’ve always had a curious mind and an excellent memory. During my college days, I spent endless hours delving into Shower Thoughts questions on platforms like Reddit and various corners of the internet. Why? Because I firmly believed that answers to these questions were there.

And guess what? They were.

And now, years after graduating from college, I saw an opportunity to use some of the seemingly useless information I had gathered.

So I began to “duet” and “stitch” (TikTok terms) these creators with questions and gave them the answers they were looking for.

Now, not everyone wants answers. And that’s okay. But there was a large number who did.

Just like that, a community was born.

This community has now expanded to include over 500,000 people on Instagram and over 400,000 on TikTok.

The community is smaller on YouTube, Facebook, and Twitch, but still present.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Empathy, Consistency, and Generosity.

Empathy – At the end of the day, to move people, you have to understand them. And once you understand them, you can add value to them in different ways. People are at the heart of everything I do with my content, even down to which videos I do. Each day, I explain the topic that has been requested the most by the community.

Consistency – I approach content creation for people like I would a friendship. It’s tough to cultivate a friendship if you are only sometimes there for the other person. I try and show up for them as close to “daily” as I can. For some, I become a part of their day they can look forward to.

Generosity – I do this for free. All the time, effort, and work that I put in is to make people happy. I haven’t accepted any brand deals yet, but I have turned down over 200 of them. I’m sure I will partner with a brand someday, but when I do, it will be one that I truly believe in, and one I know can add value to people.

On top of that, I try to respond to as many comments and messages as I can. People find that they have found a true friend in me, and one that actually does want to see them succeed. I’ve done everything from help talk people through really tough times when they’ve had nobody else, to giving career advice and resume help.

I take my “Hope that helps” tagline seriously, and I dedicate a significant amount (some would say too much) of my time each day to communicating with those I make content for.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?
Great question. And I’d say the best route is more of a hybrid one.

I’ve learned throughout years of studying mental performance and learning from mental coaches many things that I use on a day-to-day basis. When it comes to improvement, I adopted the 3 to 1 approach from Dr. Craig Manning.

When I’m assessing performance on ANYTHING, I focus on the 3 things I did really well that contributed to any success, and the 1 thing I could have done better.

That way, I keep doing what is working, and focus on turning one weakness into a strength.

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