Meet Felisha Carrasco

We’re excited to introduce you to the always interesting and insightful Felisha Carrasco. We hope you’ll enjoy our conversation with Felisha below.

Felisha, so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?

Being the only one in the room has unfortunately been a familiar experience throughout my career. Whether I’m shooting for major brands, covering concerts, or walking into corporate events. As a biracial woman in the LGBTQ+ community, I had to learn early on that my presence alone challenges the norm.

What’s helped me be successful is showing up authentically and consistently. I show up prepared, I stay consistent, and I let the quality of my work speak for itself. Over the years, I’ve built a reputation for professionalism, reliability, and creating images standout— and that credibility protects me in spaces where I may stand out.

I’ve also learned to lean into what makes me different. My perspective, my lived experiences, and my community shape the way I shoot. They’ve helped me connect with clients, with artists, and with families on a deeper level. My difference isn’t a disadvantage — it’s a strength, and it’s one of the reasons my career has grown the way it has.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a freelance photographer with over 11 years of experience, and I’ve built my career shooting everything from concerts and sports to portraits, events, and brand campaigns. I’ve worked with clients like Netflix, the NBA, Adidas, Rolling Loud, Ebony Magazine, the Grammys, and more — but at the core, my work has always been about representation.

Photography gives me the chance to let people see themselves in a light that they normally don’t get to see for themselves.

What’s most special to me is that my identity directly influences my art. I grew up not always seeing people who looked like me represented in creative spaces. Now, I get to be that person who can create that impact and allow people to feel celebrated and seen.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

One of the biggest factors in my career has been consistency and adaptability. I didn’t have insider access so I built my portfolio by showing up, even when the rooms felt intimidating or even when I wasn’t getting paid yet. Shooting concerts for free, waking up after events with only a few hours of sleep to meet deadlines…consistency is what opened doors for me. Shooting everything from NBA games to concerts, proposals to chaotic family sessions taught me how to adapt quickly. I learned to shoot in tight spaces, low light, and how to stand out with faster turn around time.

For anyone early in their journey: don’t underestimate showing up and say yes to experiences, even if it’s unpaid, because a lot of those will be connections that will further your career.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

Over the past 12 months, my biggest area of growth has been standing firm in the value of my work. As a photographer, you deal with a lot of clients who try to negotiate or compare your pricing, and earlier in my career I would take almost anything just to keep the bills paid and build experience. But this past year, I’ve learned to trust the quality of what I offer… not just the photos, but the professionalism, communication, turnaround time, and overall experience.

I’ve gotten better at saying no to things that don’t align with my passion or my worth. Instead of running myself into the ground taking every single gig, I’m selective in a way that still keeps me working hard, but much smarter. Honoring my own value has helped me grow not just in business, but in confidence, clarity, and the direction I want my brand to go.

Contact Info:

• Website: https://www.felishasphotography.com
• Instagram: @FelishaCarrasco55