We recently connected with Asia Dore and have shared our conversation below.
Asia, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.
There’s one perspective shift that helped me grow my confidence more than any mindset hack, journal prompt, or meditation ever did: it’s not about me.
My practiced skills, my natural talents, my personal experiences, my original ideas… the purpose of leveraging my strengths isn’t to flaunt how great I am. The purpose is to recognize what my strengths can do for other people.
So when it comes to marketing my business, it’s actually a service to talk about what I’m great at in my content. Because the more openly confident I am in my ability to facilitate a transformation in my clients, the more confident they’ll be in their decision to hire me.
It makes zero sense to downplay our strengths when they’re the exact things that allow us to help others!
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
As a brand strategist, I help entrepreneurs brand themselves as experts!
It’s one thing to know you’re an expert, but deciding to actively brand yourself as one means you’re strategically and audaciously choosing to be known for one definitive thing.
It means you’re positioning yourself as the solution for one precise problem. It means you become known for one specific skill set and one particular outcome. It means cohesion – not just internally for yourself, but also externally for your ideal clients.
Not only will you feel fully confident in what you’re here to do, but others will easily understand who you are and how you can help them – and that’s absolutely critical if you want to attract the people who truly value the full transformation you’re capable of facilitating.
I’m passionate about this work because I believe when we’re recognized for our expertise it makes our businesses more effective, which means to more impact in less time!
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
1) Trust in the process – your willingness to sit in the discomfort of the messy middle is where you’ll learn and grow
2) A support system – whether it’s hiring a coach or sending 20 minute voice notes to your BFF, having space and freedom to externalize your thoughts will bring clarity like nothing else
3) Communication – most people claim to be “bad communicators” as if it’s something they’re born with. But communication is actually a skill, and one that can easily be developed and refined with practice!
Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
My clients are typically coaches, consultants, and online service providers. They still very much want to provide their service, but they’re also evolving into a thought leader within their industry.
They’re realizing they want to be recognized for their methods, ideas, and perspectives just as much as the technical service they provide!
(A sense of humor is also a must in my clients – we’re just a bunch of atoms spinning around on a rock in an expanding universe, after all.)
Contact Info:
- Website: https://asiadore.com
- Instagram: https://www.instagram.com/asia.dore/
- Facebook: https://www.facebook.com/asiadorebrandstrategist
- Linkedin: https://www.linkedin.com/in/asiadore/
- Youtube: https://www.youtube.com/@asiadore/
so if you or someone you know deserves recognition please let us know here.
