We’re looking forward to introducing you to Ruha Mubasshir. Check out our conversation below.
Good morning Ruha, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s the most surprising thing you’ve learned about your customers?
I used to think customers chose us because of our services or pricing. Over time, I realized it almost always comes down to one thing: how you make them feel. They want to feel listened to, respected, and truly cared for — not just served.
When someone walks into a grocery store to buy something as simple as bread, they’re faced with dozens of nearly identical options. What turns a buyer into a loyal customer, is human connection. That feeling of genuine connection is what builds trust and loyalty — and it’s what I have recently discovered to aim to give.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Ruha, the founder of THERUHART. I’ve been creative since childhood —I have vivid childhood memories of lining up my toys not to play with them, but to sketch and study their forms — that curiosity and love for making things by hand has never left me.
I started as an abstract artist, then my love for gemstones transitioned into geode resin art. I launched on Instagram and Etsy early on, choosing growth and sharing over perfectionism.
I am never afraid to challenge myself creatively and bring my customers’ visions to life through my artwork, which ended up adding more functional pieces, I expanded the line to include coasters, cheeseboards, trays, accent tables, and custom wall décor.
Okay, so here’s a deep one: Who taught you the most about work?
I’ve always been a self-starter with a strong drive to teach myself whatever I set my mind to. When I decide to do something, I dive in deeply — watching hundreds of tutorials and reading extensively. That being said, I also value that certain disciplines demand proper structure and mentorship. For example, when I wanted to incorporate Arabic calligraphy into my work, I deliberately enrolled in a formal course to learn the traditional rules, proportions, and techniques the right way.
My passion for gemstones runs even deeper, which is why I made the decision to pursue the prestigious Graduate Gemologist program at the Gemological Institute of America (GIA).
The rigorous scientific and practical training I’m receiving — from diamond grading and colored-stone identification to understanding treatments and market ethics — is transforming how I approach my art.
My knowledge is my tool that allow me to infuse every piece I create with genuine knowledge, authenticity, and elevate the meaning behind THERUHART.
What did suffering teach you that success never could?
I don’t believe genuine success ever comes without suffering— even when it looks effortless from the outside.
I believe success is not just limited to fame but clarity of mind.
I’ve had my own private struggles, including periods of self-doubt and low points that most people never saw. Those experiences were painful, but they were also transformative. They taught me resilience, sharpened my self-awareness, and gave me clarity on my goals and values.
I value my hardship a lot more than success. I’m a much stronger and more focused founder and artist because of them.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a cultural value you protect at all costs?
The value I protect and live by at all costs is continuous growth and the belief that no circumstance should ever limit your potential.
Everything I do, from studying gemology at GIA to turning THERUHART from a hobby into a real business, is driven by one mission: to prove that you can always build your own path, no matter where you start.
I want the young girls in my family and every woman who looks after my journey to see that:
– Starting imperfectly is still starting
– Learning something new every day is more powerful than waiting for the right time
– Your situation doesn’t define your destination—you do
As long as I’m learning, evolving, and pushing my own boundaries, I know I’m moving in the right direction. And if my story helps even one girl believe she can do the same with whatever is in her hands right now, then every late night, every failure, and every hardship has been worth it.
That legacy of fearless growth and self-made possibility is the one value I will never compromise on—for myself, for my brand, or for the women coming after me.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. When do you feel most at peace?
For me, the moment I feel most at peace is when I step into my art studio and close the door. That space is my sanctuary—my form of meditation.
The moment I start mixing resin, placing crystals, or watching colors bloom across a piece, everything else fades away. The noise in my head quiets. It’s just me, my hands, and the work taking shape.
There’s something deeply calming about creating something with your own hands, knowing every layer, every geode edge, every swirl was built intentionally by me. That process gives me a sense of accomplishment, and genuine pride that nothing else matches.
To me, true success isn’t applause or sales numbers—it’s the quiet satisfaction I feel when I step back and look at a finished piece and think, ‘I poured my heart and my growth into this.’ When a customer receives it and feels that same energy, the circle feels complete.
Contact Info:
- Website: https://www.etsy.com/shop/TheRUHART?ref=seller-platform-mcnav
- Instagram: https://www.instagram.com/theruhart/
- Linkedin: https://www.linkedin.com/in/ruhamubasshir/
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