Joey Farese of Princeton, MO on Life, Lessons & Legacy

Joey Farese shared their story and experiences with us recently and you can find our conversation below.

Hi Joey, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
The first 90 minutes of my work day are the most exciting. During this time, I look over all the new orders that have come in and answer any unread messages. It’s always exciting to see all the places our Amish baskets get to find homes!

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Joey Farese and I run The Amish Basket. We work directly with Amish crafters to help them distribute their baskets all across America! We combine our future tech savvy with the master level craftsmanship of Amish builders. It is a symbiotic relationship that results in a customers everywhere to be able to enjoy and appreciate the time honored tradition of basket weaving.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
When I was a child, I thought all grownups go to work for someone else. As I grew older, I realized you don’t have to work for someone else. Being a business owner is one of my greatest joys in life and something I never thought possible as a young child.

Was there ever a time you almost gave up?
I have started several businesses. As many of those have been failures as successes. In times of failure, it’s important to remember the times of success. A failure lasts a moment but a success lasts a lifetime, so it’s important to keep trying even when something does not work.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Whom do you admire for their character, not their power?
I admire our Amish crafters for their character, rather than their power. Growing up I did not nknow any Amish people and was only introduced to them later in life. I have never met a group of people more committed to their craft. Not only do they spend their lives perfecting their product, but they truly stand behind it. If a customer is unhappy they take it to heart and do anything in their power to make them happy. It is a truly honorable trait.

Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, customers would miss my customer service the most. Since the Amish craft our baskets, my only role is to process orders and handle customer service. Without me, ordering baskets from our Amish crafters would be next to impossible. I bridge a gap that connects crafters with Amish crafters.

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