An Inspired Chat with Sabina Bower of Seattle, WA

We’re looking forward to introducing you to Sabina Bower. Check out our conversation below.

Sabina, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What is a normal day like for you right now?
A normal day for me is pretty simple. I live in Bali right now, so my mornings always start with a class at my favorite gym — I’m there every day between 7–9am. I like getting the hardest thing out of the way first; it sets the tone for the rest of the day. After that, I dive into admin (answering emails, delegating work, follow ups, etc) and then client work for my studio — usually Shopify builds, email flows, or packaging.

I batch most calls into the beginning of my week, so the rest of the week I can just design, write, or work on my own projects. Evenings are usually low-key — usually dinner with my partner or an intimate dinner with one or two good friends. It’s a good balance right now.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Sabina Bower, the founder of Out Brand Them — a design studio based in Bali that builds high-converting Shopify websites and revenue-driven email marketing for e-commerce brands. My studio works with female founders in the CPG space who are building something incredible.

What makes my work a little different is the mix of strategy and creativity. I care just as much about the data, customer journey, and revenue levers as I do about the visuals. My studio works with playful, growing e-commerce brands that want to scale, and I’m also building digital products and education for founders who want to improve their own websites and email systems.

Right now, I’m balancing client projects with growing my personal brand, creating travel and lifestyle content, and expanding my digital product line. It’s a fun mix of design, strategy, and building things that actually move the needle.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
This probably sounds cheesy, but it’s probably when I decided to leave the U.S. and become a digital nomad. Just sitting on the plane, I realized that I could just decide what I wanted and what I wasn’t going to tolerate and just make it happen. I don’t need to ask for anyone’s permission to live the life I want.

What did suffering teach you that success never could?
Suffering forces you to confront things success lets you ignore.

Success is comfortable — it amplifies your strengths, validates what you already believe, and lets you keep moving without questioning much. Suffering doesn’t give you that luxury. It exposes every gap, every insecurity, every flaw in your thinking. It strips away ego fast.

For me, suffering taught three things success never could:
1. Self-honesty. When everything is going well, you don’t have to look at the parts of yourself that need work. When things fall apart, you have no choice. You either face it or you stay stuck. “Hmm… maybe I’m not such a great designer right now. Maybe that’s why I can’t get any clients. Let’s work to fix that.”
2. Resilience that isn’t performative. Not the Instagram “bounce back.” The real kind — the quiet rebuilding, the discipline, the ability to keep going when no one’s cheering.
3. Discernment. Hard times make it crystal clear who’s actually in your corner, what really matters, and what’s just noise. Success attracts everyone; struggle reveals the true ones.

Suffering gives you depth. Success gives you momentum. You need both — but only one actually changes you.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to women’s rights — specifically their autonomy. It’s the one thing I’ll stand behind for as long as it takes, because everything else unravels when women lose the ability to make decisions about their own bodies, safety, and futures. We’re seeing how quickly power can be taken away from people who don’t have it, and I’ve watched how policy, culture, and even everyday interactions can limit women in ways that are subtle or brutally obvious.

I love working with women because they build with intention. They create businesses that solve real problems, support their communities, and actually change people’s lives. When I step in as a design partner, I’m not just giving them a prettier website — I’m giving them leverage. A stronger brand, higher conversions, more trust, more authority. That directly impacts their ability to grow, hire, scale, and shape the future they want.

Working with women feels like multiplying impact. Every project I take on becomes part of a ripple effect: more financial independence, more visibility, more leadership at the table, more women winning. And that’s the kind of work I’ll never get tired of doing.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days. 
I’m actually at that point right now. I wake up genuinely excited to work, and that hasn’t always been the case in my career. I’ve built a rhythm that keeps me connected to why I’m doing this in the first place.

First, I have three gratitude touchpoints every day — literally one minute to pause and think, “Wow, this client is incredible. How lucky am I that I get to help build this?” It keeps me from getting numb to the opportunities in front of me.

Second, I never forget the alternative. I’ve done the traditional 9–5, and that’s just not the life I want. Remembering that keeps me grounded and incredibly grateful for the freedom I have now.

And third, I chose a profession that actually feeds me. I get to design, create, solve problems, and partner with women whose missions align with my values. That combination — creativity, autonomy, and purpose — makes it very easy to tap dance to work.

Contact Info:

• Website: https://www.outbrandthem.com
• Instagram: @outbrandthem.com