An Inspired Chat with Jennifer Jayne

We recently had the chance to connect with Jennifer Jayne and have shared our conversation below.

Hi Jennifer, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
Most days start with me hitting snooze at least once—but I planned for that when I set the alarm, so I consider it part of the routine (intentional chaos is still intentional, right?). After I roll out of bed, I spend a few minutes waking up, doing a quick refresh—wash my face, get dressed, and pull myself together enough to take my big fluffy dog, Deek, out for his morning walk. He’s a rescue from Egypt—a golden retriever mix with a heart of gold and serious soul dog energy. (For contrast, we also have a tiny chihuahua, but his morning vibe is much more “carry me.”)

Deek and I start the day together with a peaceful walk through our small rural town, which feels like such a gift. We pass a nearby park and almost always pause there for 15–20 minutes to sit, breathe, people-watch (well, dog-watch mostly), and just be. I might meditate, check emails, or chat with my pup. Then we head home, do a quick home reset (tidy the kitchen, flip the laundry), and I make coffee while dancing around the kitchen. Once I’m caffeinated, it’s time to journal and set my to-do list before diving into client work.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Jennifer Jayne—visibility architect, sustainable growth strategist, and founder of The Fempreneur Collective, a community and ecosystem designed to help women be seen, known, and remembered—on their own terms.

Over the past 15 years, I’ve helped hundreds of women entrepreneurs build visibility that actually converts, without sacrificing their values, creativity, or sanity. My work lives at the intersection of clarity, consistency, and innovation, and I’m passionate about helping women grow businesses that feel good to run and are built to last.

Right now, I’m especially excited about Flourish Circles, a new initiative inside The Fempreneur Collective that brings together small groups of women entrepreneurs to build deeper relationships, amplify each other’s visibility, and create sustainable growth through genuine connection and strategic collaboration. It’s part mastermind, part think tank, part magic—and it’s designed for those of us who are done with surface-level networking and ready to grow alongside people who actually get it.

Because here’s the truth: success isn’t built in isolation. It’s built in rooms (and circles) where you’re supported, seen, and celebrated. That’s the kind of space I’m building every single day—and I’d love to see more women inside it.

Great, so let’s dive into your journey a bit more. What’s a moment that really shaped how you see the world?
There are two moments that shaped everything about how I see the world—and how I function in it.

The first happened around 2013, when I was living in Texas and feeling deeply isolated. I’d moved far from home, and despite my best efforts to stay connected with old friends, I felt completely forgotten. I had been doing the work—reaching out, checking in, trying to maintain the bonds—but the silence on the other side was loud. One day, in the middle of my frustration, something in me snapped—in the best way. I thought: You know what? I’m actually awesome. If they can’t see that, that’s on them. It was the first time I truly believed that I bring value to the table, and if someone wasn’t showing up for the relationship, it wasn’t a reflection of my worth. That moment fundamentally shifted how I see myself and how I relate to the world. It taught me that my value isn’t dependent on other people’s recognition—it’s intrinsic, and it’s powerful.

The second moment came a few years later in 2017. I was still in Texas, overwhelmed by life and business and caregiving and just… everything. I was venting to a friend about all the things I wished I could do—hire someone to help around the house, take a break, support my husband (at the time) so he could leave his trucking job and be closer to family, grow my business, travel, breathe. I kept saying “someday.” Someday I’ll make enough money. Someday I’ll have more support. Someday I’ll feel like I’m not drowning.

Mid-sentence, I stopped. Why does it have to be someday? Why can’t it be next week?

And that was the moment I stopped dreaming and started planning. Within 10 days, I had hired someone to help at home. Within a month, I had support in my business. And within three months, I hit the revenue goal I needed to bring my husband home early. I “retired” him before Christmas. That season of my life taught me that the only thing standing between me and my goals was a plan. That with clarity, consistency, and intention, I could create the life I wanted.

Those two moments—one rooted in self-worth, the other in aligned action—became the foundation of how I lead, how I support others, and how I show up in the world. They’re also why I created Flourish Circles: to offer women the relationships and support I once felt so desperate for, and to help them turn their “somedays” into sustainable success. Because no one should build their dreams in isolation—and you definitely shouldn’t have to wait.

When did you stop hiding your pain and start using it as power?
A moment that shifted everything for me—when pain became power—was the unraveling of my marriage in 2020. At that point I had been in Texas for almost a decade, running a business I had built from scratch, carrying the financial weight of our household, and doing everything I could to create the life I thought we both wanted. But the more I stepped into my own clarity, the more the relationship deteriorated.

I started asking myself hard questions: What do I want? What matters to me? What kind of life am I trying to build? And while I was getting clear, my husband became increasingly emotionally, mentally, financially, and medically abusive—something I didn’t have the language for at the time. On top of the stagnation, the broken promises, and the feeling that my life had become painfully small, I suddenly had to face the reality that I wasn’t safe emotionally or psychologically. The situation was deteriorating fast, and I had been coping by pouring myself into work because it was the only place I felt capable, valued, or seen.

The turning point came when a friend asked me a simple question: “Are you happy?” And when I tried to answer with, “I’m not unhappy… I’m not not happy,” she stopped me. “There is no in‑between. You’re either happy or you’re not.”

That sentence cracked something wide open. Once I saw the truth—that I wasn’t just unhappy, but miserable—I couldn’t unsee it. And when I recognize a truth in myself, I can’t ignore it. So I went to work: digging into my values, my dreams, my identity, and my vision for my life. I tried to have hard, honest conversations. I tried to repair what was broken. But the more grounded I became, the more abusive he grew—because he could feel me slipping out of his control.

Eventually, I reached the moment every survivor knows: the moment where staying is more dangerous to your soul than leaving. So I left—quietly, quickly, and with what I could carry. It felt like failure. It felt like grief. It felt like I was the one doing harm. But leaving was the catalyst that saved my life.

And here’s where the pain became power:
The work I had to do to get out—deep values work, radical self‑awareness, non‑negotiable boundaries, rebuilding my identity from the inside out—is the exact foundation of everything I do today.

It shaped the strategist in me.
It shaped the mentor in me.
It shaped the woman who teaches others how to show up, be seen, and build a business without losing themselves.

I started teaching my clients the same values‑based work that helped me escape and rebuild. I started integrating it into branding, visibility, content, and business strategy—because when you know who you are and what you stand for, everything else becomes clearer, cleaner, and more aligned.

The pain became my compass.
The healing became my curriculum.
And the clarity became the backbone of both my business and my life.

Today, everything—from The Fempreneur Collective to Flourish Circles to my visibility frameworks—is built on the belief that you deserve a business that supports your life, not a life that is sacrificed to support your business.

Because I lived that sacrifice.
And I will never go back.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief or project you’re committed to, no matter how long it takes?
Core values. Real ones—not the performative kind. I’m committed to the deep, unfiltered work of helping entrepreneurs not just choose values that sound good, but embody them in every aspect of their business and life.

I’ve been on this journey for over seven years, and I’m still shouting it from the rooftops: your values are the foundation of everything. I’m talking about the kind of clarity that shows up in how you make decisions, set boundaries, nurture your community, and define success on your terms. It’s not enough to say you value integrity or freedom—what does that look like on a Tuesday when you’re exhausted and behind on deadlines? Where does it live in your relationships, your pricing, your partnerships, your visibility strategy?

This belief is baked into everything I build—especially inside Flourish Circles, a visibility-focused community rooted in sustainable growth and intentional connection. We don’t do fluff. We do clarity, alignment, and the kind of strategy that only works when it’s anchored in your core values.

So yeah, I’ll be here until this work becomes the norm, not the exception. Because you can’t build an empire on a foundation you’ve never defined.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If immortality were real, what would you build?
Honestly? I’m already building it.

I’m building a values-driven community of women in business who are just as committed to collaboration, integrity, and legacy as I am. Flourish Circles, my current focus inside the Fempreneur Collective ecosystem, is proof of what happens when women build together—not just for profit, but for purpose. We prioritize relationships. We co-create opportunities. We hold space for sustainable growth. And we do it all without compromising the things that matter most.

It took me nearly 40 years to find the sweet spot where my experience, values, passion, and skill all met. And now that I’m here? I’m all in. If I had 10,000 years, I’d keep showing up in this exact work. I’d just scale it with ads and bigger impact.

For a long time, I did what I thought I should. I chased income, approval, and the right boxes to check. But the moment I stopped listening to everyone else and started listening to myself, I built something that not only supports my life—but multiplies its impact.

If immortality were on the table, I’d keep doing this work. I’d spend eternity building communities, relationships, and legacies that ripple through generations. Because this? This is the thing I want to be remembered for.

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