Paige Johnson-Serjue shared their story and experiences with us recently and you can find our conversation below.
Good morning Paige, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you chasing, and what would happen if you stopped?
I am chasing impact. Not the surface level kind but the kind that changes how people see themselves. I am chasing real community, honest conversation, and the freedom to build a life and business that actually reflects who I am. I want to show people (especially moms) that you can rewrite the blueprint and still win.
If I stopped, I would not disappear. But I would feel disconnected from myself, because creating impact is not performative for me. It is how I process my own story and make it useful for other people. That is the thread through everything I do.
So I keep chasing it because I am building something bigger than a brand. I am building spaces where people feel seen, understood, and powerful in their own lives. And walking away from that would feel like walking away from what I feel is my purpose.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Paige, a mom of two, a best selling author, and an award winning marketer who built her personal brand around fast failures. I built my career on a growth mindset. Failing fast to me means not dwelling, taking the lesson, and adjusting with intention. That shapes everything I create.
I’m also the founder of Parental Guidance (PG) Marketing, a consultancy dedicated to elevating brands in the parenting space. I have worked with companies like Bobbie, birthFUND, and Ergobaby to build community, create content, driven strategies that cut through the noise and feel human. My work blends social strategy, bold storytelling, and the kind of community building that makes people feel seen, not sold to.
I also host the More Than a Mom podcast where I hold space for women to celebrate their identity outside of motherhood.
Right now I am continuing to scale PG Marketing and expanding my personal brand to focus on storytelling, speaking, and showing people what happens when they stop following the blueprint and start trusting themselves.
Great, so let’s dive into your journey a bit more. What’s a moment that really shaped how you see the world?
A moment that changed everything for me was when I was put on academic probation in university and started getting letters about academic suspension. I grew up with a perfectionist mindset. I thought doing everything right was the only way to succeed and the only way to be seen as someone who had it together. So when that moment hit, I had no idea how to handle it. I felt embarrassed, overwhelmed, and unsure of who I was without the validation of being the one who always figured it out.
That experience forced me to get vulnerable for the first time. I had to ask for help. I had to admit I was struggling and rebuild my confidence. With real work, support, and honesty, I ended up graduating with honours. But the degree wasn’t the defining part. The shift in how I saw myself was.
It taught me that perfection is a trap. It made me softer, more curious, and more intentional with how I show up for others. Now when I ask someone how they are, I want the long answer if they’re open to sharing. I want to make space for the person who thinks they have to be the strong one all the time.
If you could say one kind thing to your younger self, what would it be?
You are right about the way you see yourself and your future, even if some adults around you think you are too young to know anything. Trust that vision. Keep putting one foot in front of the other and do not get distracted by noise or doubt. What is meant for you will not miss you, but you still have to show up and put in the work. You already know who you are becoming.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
– nothing in your life changes until you tell the truth about who you are. I learned that the hard way. The moment you stop performing for the world and start living in alignment, everything shifts.
– community is not a buzzword, it is a lifeline. People need to feel seen. They need spaces where they do not have to pretend. That belief sits under every single thing I build.
Okay, so before we go, let’s tackle one more area. If you retired tomorrow, what would your customers miss most?
They would miss me calling them out on their BS with love. I am the one who tells them when they are playing small, hiding behind perfection, or putting their brand in a box it does not belong in.
They would miss the transparency, the hype, and the push. I want to see them win, and I am not afraid to be blunt if it gets them there.
Contact Info:
- Instagram: https://www.instagram.com/paige1ofsome/?hl=en
- Linkedin: https://www.linkedin.com/in/paige-j-10227311b/?originalSubdomain=ca
Image Credits
Shanika Gosling/@capturedbyshani for family photo, main photo and blue podcast photo
so if you or someone you know deserves recognition please let us know here.
