Fernanda Muhlbradt shared their story and experiences with us recently and you can find our conversation below.
Good morning Fernanda , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s the most surprising thing you’ve learned about your customers?
The most surprising thing I’ve learned about my clients is how often they underestimate their own strength. They come to me with brilliant ideas, a clear vision, and enormous potential — yet many don’t fully realize how ready they already are to step into bigger spaces.
Throughout our work together, I’ve seen that real growth isn’t driven only by strategy — it’s driven by confidence. When I bring clarity, structure, and direction, something shifts. They begin to see themselves as the leaders they’ve always been, and that’s what turns an ordinary business into a powerful brand.
I’ve learned that my clients aren’t just looking for marketing. They’re looking for someone who can recognize their magnitude before they do. And that, to me, is the most surprising and rewarding part: witnessing the moment they finally believe in their own potential — and watching the market respond accordingly.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Fernanda Muhlbradt and I am the founder of Women’s Marketing, a boutique agency based in Los Angeles dedicated to transforming women-led businesses into strong, strategic and memorable brands. Over the past six years, I have worked in marketing across Brazil, Germany and the United States as a copywriter, social media manager, content lead and strategist, and these experiences shape the depth and quality of the work I deliver today.
What makes Women’s Marketing unique is our boutique, high-touch approach. We work with a limited number of clients to ensure strategic depth, creative consistency and truly personalized brand building. Our clients know they are not buying posts; they are investing in positioning, clarity and sustainable growth.
My personal journey is deeply connected to the mission behind the agency. As a Brazilian woman who rebuilt her career from zero in a new country, I understand the challenges, ambition and resilience that exist in every woman who decides to create something of her own. That is why I created Women’s Marketing: to be a place where women’s ideas are taken seriously, where they are treated as leaders and where their businesses receive the same level of strategy and care as major brands.
Today, I am focused on expanding our portfolio of women-led brands, strengthening our internal processes and continuing to grow the agency as we move into our second year. This next chapter represents not just growth but purpose, consistency and meaningful impact on the women we support.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
The people who taught me the most about work were, first, the women in my family. They rarely needed to say much; they taught through example. Their strength, discipline, resilience and ability to keep going even when life felt heavy shaped my entire understanding of what it means to work. From them, I learned that work is not just about tasks. It is about sustaining dreams, caring for the people you love and building a life with purpose.
As my career evolved, those early lessons were expanded by the women I had the privilege of working with. Every client and every colleague offered a new perspective on leadership, excellence, ambition and courage. They taught me that meaningful results come from intention and consistency, and that true leadership is built in the quiet decisions, not only in the visible ones.
This combination of influences, from the women in my family to the entrepreneurs I work with today, shaped not only how I view work but also the mission behind Women’s Marketing. They showed me that when one woman rises, others rise with her. And that continues to be my driving force every day.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be this: calm down. You don’t need to rush, you don’t need to prove everything at once, and you don’t need to carry the world on your shoulders. Life has a way of unfolding at the right time, even when you can’t see it yet. Trust your pace, trust your strength and trust that you are becoming exactly who you need to be. Calming down isn’t about doing less; it’s about allowing yourself to breathe long enough to recognize your own power.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Whom do you admire for their character, not their power?
It’s hard for me to separate character from power, because to me, character is power. The ability to stay honest, grounded, consistent and kind — especially when no one is watching — is one of the strongest forms of power a person can hold. I admire people who lead with integrity, who make decisions based on values rather than convenience and who understand that real influence doesn’t come from a title, but from who they choose to be every day. That’s the kind of power that truly inspires me.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I believe my clients would miss our long conversations about the purpose behind their businesses. The intimate talks that, on the surface, have nothing to do with marketing but, in reality, have everything to do with it.
They would miss the moments when we talk about family, children, fears, ambitions and what it truly means to be a woman building a business while balancing every other part of life. They would miss having a safe space where they can be vulnerable and visionary at the same time.
More than strategy, I think they would miss the depth of that partnership, the human insight and the conversations that go beyond the business and touch who they are at their core. That’s where the brand really begins, and that’s what would leave the biggest gap.
Contact Info:
- Website: https://womensmarketing.com.br
- Instagram: https://www.instagram.com/womensmarketing?igsh=NTc4MTIwNjQ2YQ%3D%3D
- Linkedin: https://www.linkedin.com/company/womensmarketing/?viewAsMember=true
Image Credits
LUCAS DORNAS
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