Sage Wolf on Life, Lessons & Legacy

We recently had the chance to connect with Sage Wolf and have shared our conversation below.

Sage, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: Have any recent moments made you laugh or feel proud?
I recently passed 100,000 subscribers on my Winners Live Forever YouTube channel. Almost exactly half a decade after posting my very first video. It was a very surreal moment of realization to dreams becoming a reality. I remember watching YouTubers do unboxing videos for their play button as a kid and wishing it was me and now here I am with my very own. All the sleepless nights pay off eventually, you just can’t give up.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Sage Wolf I am a Director & Artist that goes by Yung WLF. I founded the label WLF Records and my brand Winners Live Forever. My goal is to create timeless art that stands out in the current fast paced content driven landscape and can be looked back on for generations to come essentially “living forever.” While also taking back the power of music from the corporate billionaire elites, and into the hands of the artists. By providing them an independent platform to distribute their art to the world, untainted by the greedy hands at the top of the music industry.

Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
I always had a wild imagination as a kid, growing up in the mountains without tv and electronics I had to make my own entertainment. I used to draw and write my own short stories of wild adventures I would create in my head. Eventually when I was 6 or 7 my mom bought me a cam corder for Christmas and I would get my friends from school to act in home made movies. These were my first experiences of creating art, and I remember the feeling of plugging the camera into a tv to watch back the footage and seeing everyone’s reaction brought me a certain feeling of power and control I’d never had in my life before. And that feeling of having people admire something that I created is something I chase still to this day.

If you could say one kind thing to your younger self, what would it be?
If I could go back I’d tell myself to enjoy the journey more. There were a lot of times where I was so focused on getting the next job, the next paycheck, the next opportunity, that I wouldn’t sit in the current moment and appreciate how far I had came. It’s something I’m still working at now in not getting caught in what if but sitting with what is.

“Yesterday is history
tomorrow is a mystery
but
today is a gift
That is why they call it the present”
-Master Oogway

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
The biggest lie in the music industry is that you need to sign your soul away in order to become successful. With modern technology and social media it’s never been easier than it is today to become wildly successful completely independently and own 100% of it. The labels realize they’re loosing the ability to manipulate artists to bow down to them and so they’ve been leaning more and more into ai to fill that hole. As an independent artist today you can work with a brand like Winners Live Forever to get a launch pad to a massive audience, build a bridge to connect with established artists and still keep 100% ownership of your art.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
Putting my very all into every single project no matter the size of the artist. Whether I’m working with the biggest artists in the world from Travis Scott to Future or a kid who’s recording his very first song with 20 followers. I put in the same passion and dedication to perfecting my craft. Because every piece of work attached to the name Sage Wolf and Winners Live Forever is a part of my legacy. and I want to be remembered hundreds of years down the line for never putting out something I wasn’t myself proud of. That constant dedication to strive for greatness culminated over time leaves little room for failure.

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Image Credits
Shot by Sage Wolf

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