Alicia Wilson shared their story and experiences with us recently and you can find our conversation below.
Good morning Alicia, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you most proud of building — that nobody sees?
I am most proud of building trust, the kind of trust that makes parents feel safe handing me their newborn and going to sleep knowing everything will be okay. That is not something you can advertise or show in a picture, but it is what has kept my business going for over thirty years.
I have built lasting relationships with families across New York, New Jersey, Westcheter, Long Island and Connecticut. Some of the babies I cared for years ago are grown now, and their parents still check in with me or recommend me to their friends and colleagues.. That means more to me than anything. What I have really built is a legacy of care, love, and peace of mind, and that is what keeps me passionate about what I do every day.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Alicia Wilson, founder of BabyNGuru 24-Hr Newborn Services, proudly serving families across the Tri-State area for over thirty years. Over the years, I have helped hundreds of parents bring their babies home with confidence, calm, and peace of mind.
I started this work after moving from Trinidad and Tobago and realizing how much new parents needed genuine, hands-on support. I specialize in caring for twins and triplets but also singles helping families create balance, rest, and routines that truly work for them.
What makes BabyNGuru special is our personal touch. We do not just show up for a job; we become part of the family’s story, offering care, structure, and reassurance as parents welcome their little ones home.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
My parents. My father was a School Supervisor in Trinidad and Tobago, and my Mother was a ChildCare Provider ( Nanny) and a Dance Teacher in New York City for many years – They both impacted children. My father was in the Primary/Elementary School System and my mother cared for babies and children until they were off to college. and they had a steady way of bringing out the best in people, including me. From early on, they noticed things I could not see in myself yet: patience, empathy, and a natural ability to care for others.
They often said that true leadership is not about titles but about service, and those words stayed with me. Years later, my mom supported me and sent me to do the course and training to become a Newborn Care Specialist and when I began working with Newborns and families, I realized they both had been shaping that mindset in me all along. Their example taught me that consistency, respect, and love for people will always be the foundation of meaningful work.
What did suffering teach you that success never could?
Suffering taught me patience, real patience. It showed me that not everything happens when or how we expect, and that sometimes slowing down is part of the lesson.
What I have learned through the tough times is how to keep showing up even when things feel uncertain. There were moments I questioned my path, but I realized strength is not about never falling; it is about getting back up with more understanding and preparation each time. Those experiences made me more compassionate, not just toward others but toward myself too. They taught me to listen a little deeper, move a little slower, and find meaning even in the challenges.
Success feels good, but the hard times shaped me more. They made me gentler, more grateful, and more understanding of what people go through. I think that is why families connect with me, because I show up with both experience and empathy.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
One truth that has guided my entire life is that family is everything. It is what keeps me steady no matter what is happening around me. My parents mean the world to me, . As they have gotten older and faced health challenges, I have realized even more how precious time and care really are.
Another truth I live by is that love is best shown through consistency. You do not always have to say “I love you” for people to feel it. It is in how you show up, how you protect, and how you care.
I do not talk about these things often, but they guide everything I do. They are the reason I pour so much heart into my work with families, because love, patience, and responsibility are the same values I learned at home.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope people say that I made life a little easier for them in their beginning stages of parenthood,, that I brought calm where there was worry and comfort where there was exhaustion. More than anything, I want to be remembered as someone who cared deeply and gave her best, even when no one was watching.
Being the first of three children, I naturally stepped into a caring role early in life. I helped raised my younger brother and sister and later supported my sister Abigail with her three children. That experience shaped the way I love and serve others today. Caring for people became second nature to me.
I have spent most of my life caring for others, from my family to the parents and newborns I work with. It has taught me that kindness leaves a mark long after words fade. I do not need grand recognition. If people remember me as someone they could trust, someone who showed up with love and consistency, that would be enough.
Contact Info:
- Website: www,babynurseguru.com
- Instagram: https://www.instagram.com/babynurseguru
so if you or someone you know deserves recognition please let us know here.
