Meet Jeff Kraus

Alright – so today we’ve got the honor of introducing you to Jeff Kraus. We think you’ll enjoy our conversation, we’ve shared it below.

Jeff , so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

I used to feel imposter syndrome every time I stepped into rooms I never imagined I’d be in — cooking beside chefs I once studied or competing on shows I grew up watching. What helped me move past it was owning my story — an unconventional path built on grit, curiosity, and making simple food unforgettable. Now, when doubt shows up, I see it as leveling up and ask, “What can I bring that no one else can that will be inspiring and positive?”

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m a chef and the founder of Crêpe Bar — a modern quick-service breakfast spot that began as a food truck and has been a community favorite since 2012. I love taking simple things, like a crêpe, and elevating them through innovation, creativity, and technique.

This next year I’m expanding with a new restaurant concept and exploring how to set up a nonprofit that teaches kids how to shop locally, think creatively, and cook seasonally. At the heart of it all, I want food to spark joy, create connection, and inspire people.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three qualities made the biggest difference in my journey.

Curiosity
Curiosity pushed me to experiment, ask questions, and keep learning. It’s the reason a simple crêpe became my signature.

Grit
Restaurants are built on early mornings, long days, and setbacks. Grit and consistency kept me moving forward when things got tough.

Respect & Kindness
This is everything — it shapes how you learn, how people want to work with you, and how you grow.

For anyone just starting out: be kind & respectful. Don’t chase perfection. Stay curious, show up consistently, and embrace your own story.

If you knew you only had a decade of life left, how would you spend that decade?

If I only had a decade left, I’d spend it creating meaningful experiences with the people I love — cooking, traveling, and saying yes to anything that fuels my tank with joy and curiosity. I’d focus on teaching and mentoring, especially kids, and work on projects that outlast me. And I’d chill just a little bit – just enough to savor the small moments that make life feel full.

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