We recently had the chance to connect with Pamela Delgado and have shared our conversation below.
Pamela , so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What are you being called to do now, that you may have been afraid of before?
I’m being called to step up to the plate without diluting anything. For a long time, I did the work well but softened my voice because that’s what I was accustomed to. I hid behind execution instead of ownership. I was afraid that being judged, and wanted to appear perfect because of it.
Now I understand the opposite is true. What I’m being called to do now is claim my authority as the mind behind growth, not just a service provider, but a strategic partner who shapes brands, behaviors, and outcomes. I’m saying no to vague marketing, no to vanity metrics, and no to brands that don’t want to lead with intention. Through Delgado Creative Group, I’m stepping fully into my role as a behavioral-led strategist who drives revenue, relevance, and loyalty for our clients.
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There is tension in that decision. Clarity repels as much as it attracts. But that tension is exactly where transformation happens. Today, I’m building an agency that doesn’t chase attention. it commands it. And the clients who feel that pull and work with us reap the benefits.
Can you briefly introduce yourself and share what makes you or your brand unique?
Before founding Delgado Creative Group, my career spanned both sides of the market. Selling and scaling brands in high-stakes environments.
I worked directly with buyers from major national retailers in apparel and fine jewelry, representing brands such as Echo Red and SIS by Simone I. Smith, where I learned how purchasing decisions are really made and what it takes for a brand to stand out in a competitive retail landscape.
I then transitioned into the life sciences sector, and working with Fortune 500 companies, where I became certified in behavior psychology. That shift transformed how I understood growth. I saw firsthand that success isn’t just about visibility, it’s about strategically engaging the people who matter most to a business and influencing behavior at critical decision points.
Today, I apply over 16 years of experience across corporate leadership, brand ownership, and behavioral strategy, alongside a team of specialized experts, to ensure our clients don’t just meet their goals, they exceed them. Every strategy at Delgado Creative Group is built to move markets, shift perception, and produce results towards legacy.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me to stay small, I already knew I was meant to lead.
Then society taught me how to shrink. How to be the “good Latina”, head down, 9–5, quiet, compliant, invisible. I learned how to be introverted in rooms that weren’t built for my voice, how to question my worth even while doing everything “right.” I followed the expectations, not because they fit me, but because they were familiar and because survival often looks like obedience.
But before that conditioning, I knew exactly who I was. As a child, I was fearless. I knew I would be my own boss. I knew I would build something that mattered. I knew my life would be designed, not assigned. That truth never left, it just waited for my courage to start.
Today, I’ve shed the silence. I no longer perform to keep others comfortable. I lead, I speak, and I build in full visibility. Through my work, I help others, especially women and people of color, remember who they were before the world told them to be quiet. Because we don’t need permission to take up space. We need decision. And choosing myself is exactly what I’m doing.
When did you last change your mind about something important?
That was when I stopped entertaining the idea of walking away from my business.
Entrepreneurship is personal. When you build something of your own, there’s no buffer. If it fails, it’s not a department, it’s you. If revenue slows, it directly affects your livelihood. I’ve had moments where the weight of that reality made me question everything. I even looked at job boards filled with “safe” opportunities, but something in me resisted. I knew I didn’t want to return to environments where people are treated as interchangeable, where contributions are valued but humanity is not.
What changed wasn’t the difficulty, it was my clarity. I didn’t walk away because my work is rooted in service with agency. I care deeply about helping founders and organizations bring their visions to life. What I no longer want is to build someone else’s dream at the expense of my voice, values, or visibility.
Delgado Creative Group exists because of my entrepreneurship. Building intentionally, allows us to serve others without erasing ourselves in the process. Five years in, I know this path isn’t accidental, it’s aligned.
We’re just getting started, and I’m calling in businesses who are ready to grow with purpose and power.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Where are smart people getting it totally wrong today?
The smartest strategies fail when you forget the humanity behind the numbers.
Right now, many businesses are obsessed with trends, algorithms, and aesthetics, chasing what’s new instead of grounding in what’s true. They copy each other, replicate formats, and optimize for surface-level engagement, then wonder why revenue is down and loyalty is gone. Intelligence without heart creates hype, not connection.
Even in a deeply digital era, people are still the key decision-makers. They want to feel seen, understood, and respected. They don’t buy because a business followed a trend. They buy because something resonated. When strategy forgets the human, it sacrifices longevity for short-term attention.
The businesses that will last are the ones that build with humanity at the center. People are not just an audience, they’re the key. When you design experiences that honor emotion, trust, and real connection, growth stops being fragile and starts becoming sustainable.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What light inside you have you been dimming?
I spent years hiding behind a persona I thought the world would like.
After working as a global strategist for Fortune 500 companies, I believed approval from white male leaders meant value, and that my worth depended on how well I fit into their world. That couldn’t be further from the truth. Hiding my light almost destroyed me and it kept my clients from the impact they deserved.
The fearless, unapologetic part of me, the part I used to dim, is exactly what powers my agency today.
I help women, people of color, and ambitious entrepreneurs break barriers, claim their space, and dominate their markets. Your website, your storefront, your brand isn’t just a project, it’s your arena. And I’m here to make sure you win. I no longer shrink to make others comfortable. I show up fully, fiercely, and intentionally. Because when I embrace my light, my clients don’t just grow, they thrive. There’s enough success for everyone, and the moment I stopped dimming my light, I realized my purpose wasn’t to fit in, it was to lead, to elevate, and make an impact.
Contact Info:
- Website: https://delgadocreativegroup.com
- Instagram: https://www.instagram.com/theepameladelgado/
- Linkedin: https://www.linkedin.com/in/pmldelgado
so if you or someone you know deserves recognition please let us know here.
