Meet Sara Graham

We were lucky to catch up with Sara Graham recently and have shared our conversation below.

Sara, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I will admit, I’ve only recently gained a solid understanding of what my purpose is. For a long time, the work itself was enough. But, over time, I began to see a throughline and notice what seemed to pull me towards a particular client or project.

I began my professional life in sustainable architecture, learning to think in systems. How people move through space and how structure and design shape how something is experienced. Alongside that, I spent years writing professionally, witnessing firsthand how language builds trust, creates intrigue, and helps people feel understood.

Web design became the place where those two paths finally coalesced for me. A website needs both structure and story; when one is missing, the whole thing falls flat.

This is the work that keeps pulling me back in. Helping people recognize what makes their work distinct and then giving it a beautiful, compelling form.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I am a web designer. I primarily design 100% custom websites, though I also offer branding, social media writing, and blogging, as these pieces are often needed to flesh out the larger picture. I’ve worked with clients across industries and around the world, from solo founders shaping new ideas and large organizations carrying years of momentum.

At the center of my work is narrative: the way a story is told, the thread that folds facts and perspective into something memorable.

Many businesses know what they do, but they struggle to explain why it matters or talk about it clearly. I help clients first identify their unique story and then shape it into a website that is engaging, easily understood, offers credibility, and is something visitors want to explore.

What excites me today is the same thing that did early on – witnessing someone finally see their own work and story clearly, and watching it gain traction and actually make a difference in people’s lives.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

The first is learning to see the whole before touching the details, or what my mother has always called the gestalt. Early on, it’s tempting to think of a website as simply a collection of individual parts, but the real work happens in how those parts relate to one another. When you have this understanding, the underlying story practically writes itself.

The second is writing and communication, which was my graduate concentration, along with a Master’s in Environmental Science. When talking about sustainability, I saw how easily ideas could be dismissed when they were reduced to buzzwords. Explaining the why behind something, grounding it in real human concepts, helped demystify it and remove unnecessary friction. Later, in food writing, I watched the same thing happen in a different way. Beautiful images caught attention, but it was the story behind a restaurant, its terroir, that can really reel people in.

The third is pattern recognition. After over a thousand clients, I started to notice what works and what does not, and what approaches are more likely to succeed. I’ve learned which decisions truly matter. This is valuable insight I then bring to each new client shaping their own strategy.

For those early in their journey, my advice is not to rush to define yourself. Let the work teach you who you are becoming. Focus on producing a consistent, quality product and make a habit of stepping back to notice what patterns are forming. That awareness will become one of your most valuable tools.

How can folks who want to work with you connect?

I’ve always wanted to build alongside others and miss the easy collaboration of the large studio environment I experienced during my work in the architectural field at HOK. Working solo gives me the flexibility and creative control I’ve always wanted, but it also means the work never really stops. Taking time off is difficult, and being more selective about clients becomes tricky when everything depends on one person. I would welcome new design perspectives and collaboration and am open to both long-term partnerships and looser arrangements.

Contact Info:

• Website: https://www.engagetaste.com/
• Instagram: https://www.instagram.com/engagetaste/
• Facebook: https://www.facebook.com/engagetaste
• Linkedin: https://www.linkedin.com/in/saralouisegraham/