Life, Values & Legacy: Our Chat with Marsha Guerrier

We recently had the chance to connect with Marsha Guerrier and have shared our conversation below.

Good morning Marsha, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do you think others are secretly struggling with—but never say?
I think many women are quietly struggling with a sense of belonging and fulfillment. On the outside, everything appears polished, careers are moving, families are being managed, goals are being checked off, but internally, there’s often a quiet questioning happening. Do I really belong in these rooms? Is this life I’ve built actually making me happy, or am I just good at performing success?

So many women have learned how to hold it together publicly while privately navigating self-doubt, comparison, and emotional fatigue. There’s pressure to appear grateful, capable, and confident at all times, which leaves very little space to be honest about feeling unfulfilled or disconnected. That silent gap between appearance and reality is where a lot of women are struggling and it’s also where healing, growth, and real alignment begin when they finally allow themselves to name it.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Marsha Guerrier, founder of YvaMarie New York and HerSuiteSpot. I build brands and ecosystems designed to help women step fully into their power, through simple, high-performing skincare and through business strategy, community, and access to capital.

YvaMarie New York was created for women at pivotal life stages who want effective, elevated skincare without complexity. Every product is intentional, results-driven, and rooted in both heritage and modern science. HerSuiteSpot was born from my own journey navigating corporate leadership and entrepreneurship without a clear roadmap. Today, it’s a platform where women founders gain clarity, confidence, and real tools to build sustainable, fundable businesses.

At the core of my work is a belief that when women are supported with the right tools and community, they don’t just grow, they lead and build lasting legacy.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that being a strong woman meant I had to be tough, self-sacrificing, and constantly pushing through without pause. I thought strength required endurance at the expense of softness, rest, or beauty. I learned early on that resilience meant carrying a lot quietly and not asking for too much.

I also believed that beauty existed on the sidelines of ambition. It was something you appreciated privately, but not something you centered if you wanted to be taken seriously or seen as capable. I no longer believe that. Today, I see strength as being grounded, self-aware, and intentional. I understand that softness and care are not weaknesses, they are sources of restoration and power.

Beauty, when approached intentionally, can be deeply connected to confidence, presence, and how we show up in the world. That shift in perspective is a big part of why creating my skincare brand, YvaMarie New York, was so important to me. It’s about honoring women who lead full, complex lives and deserve care that supports both their confidence and their well-being, without requiring them to choose one over the other.

When did you last change your mind about something important?
I changed my mind in 2023, when I finally decided to start my skincare brand. Years earlier, I had been told, very directly, that I wouldn’t be able to sell beauty, and I carried that belief longer than I should have. On paper, it didn’t seem practical or aligned with what I was already known for, so I convinced myself it wasn’t the right move.

What ultimately shifted everything was my own lived experience. I needed simple, high-performing skincare for sensitive, hormonal skin and couldn’t find products that truly worked without irritation, overwhelm, or unnecessary complexity. That realization reframed the idea entirely. This wasn’t just something I wanted to do creatively, it was a real problem I understood deeply and personally.

As the founder of HerSuiteSpot, I also knew I had the skills to build a business with clarity, strategy, and purpose. Once I gave myself permission to start, I got my spark back, my creativity, my confidence, and a sense of alignment I hadn’t felt in a long time. The results confirmed what I already suspected: sometimes the most important change you can make is deciding to trust yourself, even when others once doubted you.

Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
One of the biggest lies is that more equals better. In skincare, we’re conditioned to believe that longer routines, constant product launches, and trending ingredients are what deliver results. In reality, overloaded routines often lead to irritation, inconsistency, and confusion, especially for women with sensitive or hormonal skin. What actually works is thoughtful formulation, fewer steps, and products designed to perform consistently over time.

There’s a parallel lie in business, especially for women founders, that visibility requires exhaustion and success requires burnout. We’re often told to do more, show up everywhere, and push harder to be taken seriously. But just like skincare, sustainability matters. Growth doesn’t come from constant hustle; it comes from clarity, strong systems, and intentional decision-making.

Both industries too often prioritize speed, noise, and hype over substance. Lasting results, whether for your skin or your business, are built through simplicity, trust, and long-term thinking, not constant overconsumption.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. Are you doing what you were born to do—or what you were told to do?
I believe I’m doing exactly what I was born to do. Before I ever knew who I was or what I would become, my name defined me. My first name, Marsha, comes from Mars, the Roman God of war. My last name, Guerrier, is French for warrior. And if that wasn’t enough, I was born an Aries, the first zodiac sign, ruled by Mars.

By name, by heritage, and by birth, I was born a warrior. But not the kind that fights destructively, the kind that builds, protects, and leads. Over time, I’ve come to understand that my role isn’t about pushing against others, but about standing in purpose and creating space for women to rise.

My work, through HerSuiteSpot and YvaMarie New York, has always been about helping women grow and glow. Whether that’s through building confidence, creating fundable businesses, or caring for themselves with intention, it feels less like a career choice and more like a calling I’ve been stepping into my entire life.

Contact Info:

• Website: https://yvamarie.com
• Instagram: https://www.instagram.com/yvamarieny/
• Linkedin: https://www.linkedin.com/in/marshaguerrier/
• Facebook: https://www.facebook.com/yvamarieny
• Other: https://www.pinterest.com/yvamarieny/
  https://www.tiktok.com/@yvamarieny

Image Credits
Stacy Be Photography (yvamarie group picture)
Makala Lee Photography (group pictures and me in pink)
Tianna Shonyo Photography (headshots)
Marsha Guerrier (the two of me in orange for yvamarie)