We recently had the chance to connect with Antionette Williams and have shared our conversation below.
Good morning Antionette, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you most proud of building — that nobody sees?
What I’m most proud of building—that nobody sees—is discipline.
Not the loud, motivational kind.
The quiet kind.
Discipline in showing up on the days when motivation is nowhere to be found.
Discipline in doing the unglamorous work when no one is watching, clapping, or counting the effort.
Discipline in choosing consistency over comfort, even when shortcuts are available.
It’s the discipline to say no to distractions that don’t align with the vision.
The discipline to keep commitments to myself, not just to others.
The discipline to stay focused, emotionally regulated, and intentional when it would be easier to react, quit, or coast.
Nobody sees the internal battles—the moments of self-correction, the delayed gratification, the restraint, the repetition.
Nobody sees the routines built in silence, the habits reinforced daily, or the standards upheld when no external accountability exists.
But discipline compounds.
It becomes confidence.
It becomes reliability.
It becomes freedom.
And over time, people see the results—without realizing they were built on countless invisible choices made long before the outcome appeared.
That’s what I’m proud of.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Antionete “Coach Nettie” Williams, and I’m a 34-year-old financial services professional and entrepreneur from St. Louis, Missouri. I’m the owner of BME Services, a company dedicated to helping individuals and entrepreneurs gain control of their finances, repair and leverage their credit, and build pathways to real financial stability and business growth.
What makes my brand unique is that it’s rooted in education, empowerment, and execution—not just information. At BME Services, we don’t believe in quick fixes. We focus on teaching clients how money, credit, and capital truly work so they can make informed decisions long after our work together is done. I specialize in credit repair, business funding, and financial strategy, helping people turn financial setbacks into structured opportunities.
I’m also a mother of three, which deeply influences my mission. Building generational wealth isn’t just a concept for me it’s personal. My journey has taught me discipline, resilience, and the importance of creating systems that support both family and financial freedom. Those values show up in everything I do, from how I serve clients to how I build my business.
Right now, I’m focused on expanding BME Services through financial education programs, funding solutions, and coaching initiatives designed to help clients move from credit repair to capital readiness. My goal is simple: to help people stop surviving financially and start building—intentionally, confidently, and sustainably.
Amazing, so let’s take a moment to go back in time. What relationship most shaped how you see yourself?
The relationship that most shaped how I see myself is my relationship with God.
It taught me who I am before titles, achievements, or opinions ever enter the room. Through God, I learned that my value isn’t tied to performance, perfection, or approval—it’s rooted in purpose. That understanding reshaped my confidence, my boundaries, and the way I move through life.
My relationship with God has been the foundation during seasons of uncertainty, pressure, and growth. It strengthened my identity when external validation was absent and reminded me to trust the process when outcomes weren’t immediate. It taught me humility in success, resilience in adversity, and peace in moments where control had to be surrendered.
Because of God, I see myself as called, capable, and covered—not self-made, but purpose-driven. That perspective influences how I lead, how I serve others, and how I show up for my family and my work. It’s the lens through which I measure decisions, navigate challenges, and stay grounded in who I am becoming.
Above all, that relationship continues to shape me daily refining my character, strengthening my faith, and anchoring my sense of self beyond circumstances.
What did suffering teach you that success never could?
Suffering taught me who I am when nothing is working—and that’s something success could never reveal.
Success rewards outcomes, but suffering refines character. In my hardest seasons, I learned endurance, humility, and total dependence on God. I learned how to keep going without applause, how to lead myself when no one was validating the vision, and how to sit with discomfort without letting it define or defeat me.
Suffering taught me patience when timelines didn’t make sense, faith when evidence was limited, and discipline when motivation disappeared. It forced me to confront my weaknesses, heal what was broken, and strengthen what was underdeveloped. It showed me the difference between confidence built on results and confidence anchored in identity.
Most importantly, suffering taught me empathy. It gave me the ability to understand people beyond their surface struggles and to serve from a place of compassion rather than judgment. Success may elevate you, but suffering grounds you—and that grounding is what allows success, when it comes, to be handled with wisdom, gratitude, and purpose.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
The public version of me is real, but it’s not the whole of me.
What people see is the portion of my authentic self that I’ve chosen to expose to the world—my strength, my leadership, my discipline, and my voice. That version is intentional, honest, and aligned, but it’s also protected. Not every layer of me is meant for public access.
There are parts of my authenticity that are private, sacred, and still evolving. Growth, healing, faith, and reflection often happen offstage. I believe authenticity doesn’t require full exposure—it requires integrity. Who I am in public aligns with who I am in private, even if the depth isn’t fully displayed.
So yes, the public version of me is real but it’s curated with purpose, boundaries, and wisdom. It reflects who I am without compromising what I’m still nurturing.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What will you regret not doing?
I don’t believe in regrets—only lessons.
Every decision, delay, misstep, and detour has contributed to who I am today. Even the moments that didn’t work out carried instruction, clarity, and growth that I couldn’t have gained any other way. Regret assumes wasted time, but I see refinement.
What I didn’t do taught me just as much as what I did. It sharpened my discernment, strengthened my faith, and clarified my standards. Those experiences didn’t set me back they prepared me.
So instead of regret, I carry wisdom.
Instead of wishing, I move forward informed.
Every lesson became leverage, and that perspective allows me to walk confidently into what’s next—without looking back.
Contact Info:
- Website: bmellc1,com
- Instagram: https://www.instagram.com/bmeservices_1/
- Facebook: https://www.facebook.com/antionette.williams.440750/
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