We caught up with the brilliant and insightful Brittany Massingill a few weeks ago and have shared our conversation below.
Hi Brittany, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
I credit my work ethic to the way I was raised. I grew up in a household where nothing was just handed to us. We were taught early on that if you wanted something, you worked for it, and that there was deep value in that process. I started babysitting when I was 11, got my first real job at 15, and haven’t stopped working since. Through high school and college, I held multiple jobs, interned, started side hustles, and eventually worked full-time corporate jobs, all while quietly building the foundation for what would one day become Planted Wellness Co.
Hard work was never optional for me, it was just part of life. I live by a very simple philosophy: work hard and be kind. And while it might sound straightforward, I’ve learned over the years that it’s a rare combination. But I truly believe if you can hold on to those two things, you can go far.
Running a small business only sharpened that ethic. When you’re an entrepreneur, there’s no safety net, if you don’t show up for your business, it doesn’t grow. You’re the engine. There are no shortcuts, and no one’s coming to save you. You have to believe in your vision so fiercely that you show up every single day and build it, brick by brick.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I’m the founder of Planted Wellness Co., a mobile plant nursery and apothecary based in Marietta, Georgia. We specialize in small-batch medicinal herb plants, native plants, and apothecary goods. But more than that, we’re here to reconnect people with the natural world and help them cultivate wellness in their gardens and in their lives.
The seed for Planted Wellness was planted in my heart years ago. I’ve always been drawn to plants, herbalism, and holistic wellness, but it wasn’t until I started growing herbs and making my own remedies that I realized how powerful, and how healing, this path could be. I started small, selling plants and a handful of herbal remedies, showing up at local markets, and watching how people lit up when they learned they could grow their own medicine. That’s when I knew this wasn’t just a side hustle. It was a calling.
What makes Planted Wellness Co. special is that we’re not just selling plants, —we’re building a community. We’re educating people about the benefits of medicinal herbs and native plants, and giving them the tools to support their bodies and the environment, naturally. There’s something deeply empowering about knowing how to grow, harvest, and use what’s in your own garden to support your health. That’s the kind of wisdom our ancestors lived by, and I believe it’s time we return to it.
One of the things I’m most proud of is how accessible we’re making this knowledge and these plants. In the South, and especially in suburban areas like West Cobb, it can be hard to find native Georgia plants or quality medicinal herbs unless you’re ordering online (and hoping for the best). Our mobile model allows us to meet people where they are, literally. You’ll find us popping up at farmer’s markets, community events, and local gatherings, sharing our plants, products, and knowledge with anyone who wants to learn.
Right now, I’m focused on growing our reach, both locally and beyond. We’re expanding our apothecary line, offering more tinctures, oxymels, and dried herbs that reflect the seasonal cycles of healing. We’re also planning workshops and classes in the new year to teach folks how to make their own herbal remedies, grow native plants, and live more in sync with the land. Eventually, we dream of opening a physical space that acts as a hub for herbal education, healing, and community connection. Think: cozy apothecary meets greenhouse, with classes, events, and a whole lot of plant magic.
Our bigger vision is rooted in something simple but powerful: when people feel more connected to nature, they feel more connected to themselves, and that’s where true wellness begins.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, the three things that made the biggest difference in my journey weren’t fancy strategies or a perfect business plan, they were mindset, consistency, and mission.
1. The “I’ll figure it out” mindset.
If I had waited to feel 100% ready, Planted Wellness wouldn’t exist. I had no roadmap, no investors, no background in retail or plant sales but I had a deep belief that I could figure it out. That mindset has carried me through every challenge, from website glitches to sourcing plants to learning small-batch production. My advice? Get comfortable with being a beginner. Ask questions. Try, fail, try again. Your confidence builds in the doing, not the waiting.
2. Consistency over perfection.
The magic is in the daily effort. Some seasons feel full of momentum and growth, others feel slow and uncertain but the key is to keep showing up. I always remind myself: if you don’t move your business forward, no one else will. Consistency builds trust, both with your customers and yourself. Start with what’s sustainable, even if it’s small. Small, consistent actions lead to big transformation.
3. Mission-led focus.
Your “why” has to be stronger than your fear, your burnout, and your setbacks. For me, the mission behind Planted Wellness, to help people reconnect with plants, nature, and holistic health, is what keeps me grounded. It’s what pulls me through when I hit roadblocks or doubt myself. If you’re early in your journey, take time to get rooted in why you’re doing this.
No one has it all figured out when they start but if you believe in what you’re building (even when others might not), stay open to learning, and keep showing up, you’ll grow something real.
What do you do when you feel overwhelmed? Any advice or strategies?
When I feel overwhelmed, which happens often as a business owner, I lean into my community. I’ll be honest, I’m not great at asking for help. But I’ve learned that the right people will show up for you without needing to be asked. They’ll check in, offer encouragement, and remind you of your strength when you forget it.
Entrepreneurship can be incredibly lonely, which is why it’s so important to build a circle of people who uplift you, not drain you. You’ll learn quickly who those people are. Surround yourself with encouragers, not doubters.
And sometimes, the best strategy is simply to pause. Rest is productive. Step back, breathe, and trust that it’s okay to grow at your own pace.
Contact Info:
- Website: https://www.plantedwellness.co
- Instagram: https://www.instagram.com/plantedwellnessco
- Facebook: https://www.facebook.com/PlantedWellnessCoLLC
- Other: https://www.tiktok.com/@plantedwellnessco
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