We were lucky to catch up with Daisy Cabrera recently and have shared our conversation below.
Hi Daisy, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
My resilience comes from being Latina – shaped by culture, hard work and an early understanding that perseverance is a way of life.
My parents immigrated and showed me what it means to adapt, keep going and find grace in uncertainty. Watching them learn English, buy a home (and, my mom even ran a small business as a seamstress) taught me to stay grounded, resourceful and calm under pressure – especially in spaces where I had to earn my seat at the table.
For me, resilience isn’t just about enduring. It’s about momentum – moving forward with intention, learning as you go and choosing, again and again, to keep going.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I launched my career in PR and communications in the late ’90s, and nearly three decades later, I’ve had the opportunity to work across industries from consumer lifestyle and travel to beauty, arts, finance and health. That range taught me how to move fluidly between worlds – from shaping narratives for national brands to working alongside founders, creatives, nonprofits and media – always with the goal of telling stories that resonate and last.
What excites me most is the intersection of strategy and creativity. I love taking complex ideas and translating them into clear, human stories that people can actually connect with. Whether I’m supporting a well-established brand or an emerging founder, the work is about building trust, relevance and impact.
My brand is rooted in adaptability, cultural fluency and perspective. As a Latina, I lead with both rigor and empathy. I believe strong communications should do more than drive visibility – they should reflect values, context and authenticity, especially during moments of growth or change.
The work continues to evolve. I’m energized by what’s next and deeply invested in helping brands, leaders and nonprofits move forward with clarity, confidence and momentum. And yes – there are a couple of exciting campaign launches on the horizon.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The first is adaptability. Every decade since I launched my career in the ’90s has brought major shifts in media, technology and culture. Working across industries taught me how to pivot without losing focus, apply transferable skills – including crisis communications – and see change as opportunity rather than disruption. For those early in their journey, don’t lock yourself into a single path too soon. Say yes to experiences that stretch you and build comfort with evolution.
The second is strategic storytelling. Creativity only works when it’s grounded in insight and purpose. Some of the most meaningful moments in my career came from understanding the problem first, then shaping a narrative that made it accessible, relevant and human. Early on, invest in the fundamentals – strong writing, relationship-building, critical thinking and active listening. Strategy isn’t instinctual; it’s built through practice and intention.
The third is curiosity. Being curious about people, industries and ideas allowed me to move fluidly between worlds, from working with creative talent like Anthony Bourdain to leading communications for global brands like British Airways. Curiosity keeps the work fresh and the thinking sharp. Stay engaged, ask thoughtful questions and remain open. Curiosity doesn’t just fuel creativity – it builds perspective, confidence and longevity.
Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?
Looking back, the people who shaped me most were leaders who believed in mentoring, not just managing.
My first boss taught me how to pitch new business – from doing the research and media analysis to walking into a room prepared, confident and ready to sell a vision, not just execute a plan. That early exposure to the business side of communications continues to shape how I think about growth and opportunity.
My second boss taught me the value of client service and strong media relations. I learned that credibility is earned over time and protected through consistency. It’s built through respect, accountability and showing up to do the work, even when no one is watching.
My third boss taught me crisis communications and issues management. I learned how to stay calm under pressure, assess risk quickly and communicate with clarity when the stakes are high. Those lessons reinforced the importance of judgment, discipline and trust – especially in moments where speed and accuracy truly matter.
Contact Info:
- Website: https://daisycabrera.com
- Instagram: https://www.instagram.com/daisycabreraconsulting/
- Linkedin: https://www.linkedin.com/in/daisycabrera/
so if you or someone you know deserves recognition please let us know here.
