Meet Marc-Antoine Duguay

We were lucky to catch up with Marc-Antoine Duguay recently and have shared our conversation below.

Hi Marc-Antoine, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I found my purpose long before I turned videography into a business. It started with deep passion for creating local content, showcasing people, places, and moments around me that deserve more visibility. At the time, I wasn’t even the one behind the camera. I was paying other videographers out of my own pocket just to bring my ideas to life, simply because I believe in the vision.

That’s when it clicked for me… My purpose wasn’t just to make videos, it was to create impact through storytelling. I realized I cared more about the message, the emotions, and the experience than the equipement or the title.

Overtime, That passion pushed me to learn the craft myself, build my own skills, and eventually turn that vision into a creative business. What began as a personal investment became a long-term mission, helping local brands,events, and communities express who they truly are through powerful visual content.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m a Creative Director and Video Strategist focused on helping businesses, brands, and communities communicate their value through powerful visual storytelling. My work goes far beyond filming. I design video strategies that align creativity with real-world impact, whether that’s building brand awareness, driving engagement, or creating memorable experiences.

What excites me most is the diversity of projects I get to work on. One day I might be producing a wedding film that captures a once in a lifetime emotional moment, and the next I’m developing strategic content for businesses, events, podcasts, or immersive experiences like VR and gaming environments. That range keeps my creativity sharp and allows me to bring ideas from one world into another.

My brand, LAR Siganture which stands for Loyalty, Ambition, and Respect represents more than just a name. It’s a mindset and a way of working. I believe strong content comes from trust, long-term vision, and genuine collaboration. Clients don’t just hire me to operate a camera.. they work with me as a creative partner who understands both storytelling and strategy.

What makes my work special is my focus on emotion and experience. I’m always asking how a video will make people feel and what action it should inspire. Whether it’s a music video, a live event, a podcast, or a corporate campaign, the goal is the same: to turn attention into connection.

Professionally, I’m currently focused on expanding my strategic video services, building long term partnerships with brands, and developing more immersive content formats that blend video, community, and experience. I’m also continuing to grow projects that bring people together locally while thinking bigger in terms of scalable creative concepts and collaborations.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back… Three qualities made the biggest difference in my journey.

First: vision before tools.
Early on, I didn’t have the best gear or all the technical skills, but I had a clear vision. I knew what I wanted people to feel when they watched my content. That mindset pushed me to invest in ideas before equipment even paying other videographers to execute my vision. Once the vision is clear, skills and tools can be learned.

Second: adaptability.
My path wasn’t linear. I moved between weddings, events, music videos, podcasts, and business content. Each format taught me something different about storytelling, pressure, people, and delivery. Being adaptable allowed me to grow faster and stay relevant in an industry that constantly evolves.

Third: treating creativity like a business.
One of the most impactful shifts was learning to think strategically, pricing my work properly, building systems, communicating value, and forming long-term partnerships. That’s when my work stopped being “projects” and started becoming a sustainable career.

For anyone early in their journey, my advice is simple..

Start with purpose, not perfection. Don’t wait until everything is perfect clarity comes from action.

Learn in the field. Real world experience will teach you faster than tutorials alone. Take on diverse projects and stay curious.

Respect your craft. If you want others to value your work, you must value it first with your time, your standards, and your boundaries.

Ambition creates direction, but consistency is what makes it real.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

The biggest challenge I’m currently facing is focus at scale.

As a creative director and video strategist, I work across many formats events, weddings, brand content, podcasts, and immersive experiences. While that versatility has been a strength, the challenge is deciding where to focus my time and energy to create the most long-term impact without diluting the brand.

To overcome this, I’m becoming more intentional about how I structure my work. I’m prioritizing strategic partnerships over one off projects, building clearer systems, and refining my positioning so clients understand not just what I do, but the value I bring.

I’m also learning to delegate, protect my creative energy, and say no to opportunities that don’t align with my long-term vision. Growth at this stage isn’t about doing more it’s about doing the right things consistently.

Contact Info:

• Instagram: lar_signature
• Linkedin: https://www.linkedin.com/in/marc-antoine-duguay-7b565a219
• Other: [email protected]

Image Credits

Mike Euclide Photo – Montreal Headshot