Meet Danielle Brami

We’re excited to introduce you to the always interesting and insightful Danielle Brami. We hope you’ll enjoy our conversation with Danielle below.

Hi Danielle, appreciate you sitting with us today. Maybe we can start with a topic that we care deeply about because it’s something we’ve found really sets folks apart and can make all the difference in whether someone reaches their goals. Self discipline seems to have an outsized impact on how someone’s life plays out and so we’d love to hear about how you developed yours?

After my divorce, discipline wasn’t about motivation, it was about responsibility. I have two little girls watching me, and I knew consistency was the only way forward. Building Estélle Beauty and eventually Save A Spoolie came from that mindset of showing up every day, even when it was hard

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m the founder of Estélle Beauty, where I specialize in lash lifts and brow lamination, and the inventor of Save A Spoolie, a patent-pending beauty accessory designed to keep mascara spoolies clean, reusable, and accessible. My work lives at the intersection of beauty, function, and real life.

What excites me most is creating solutions that genuinely make people’s routines easier while still feeling elevated. Estélle Beauty was built through hands-on work, education, and trust with my clients, and Save A Spoolie grew from years behind the chair seeing a small but constant problem that no one had solved well. And of course giving my daughters the best version of a full time single mom and a beautypreneur 🙂

Professionally, my focus right now is expanding Save A Spoolie through retail partnerships, e-commerce, and wholesale. Everything I build is rooted in the same philosophy: thoughtful design, quality, and creating something that truly earns its place in a woman’s everyday life.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Of course we all have to go through things and times in life which brings us to where we are today. My best advice is to focus on your path, stay consistent, do it over and over everyday with the same passion you started. Find what you love and what you’re good at and make a financial freedom from it.

Any advice for folks feeling overwhelmed?

I pause. I learned to pause. Having a business and 2 beautiful girls which in my case I’m both mom and dad most of the time. It’s not a 9-5 job. It starts at 5:30 am and goes through 10 pm sometimes. So I learned to listen to my body, I found habits that helped me get back to my zone. I understand that the “overwhelming” comes from good things and then I continue. I have a goal, so when I pause of a moment, breath and continue helps me a lot. And of course if I need to cry I let it out. Crying always makes us feel better ♥️🙏🏻

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