Meet Rhuneisha Fields- Richardson

We recently connected with Rhuneisha Fields- Richardson and have shared our conversation below.

Alright, so we’re so thrilled to have Rhuneisha with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

My work ethic was inherited long before it was learned.

It comes directly from my parents and the family I was born into.

I was raised in a deeply blue-collar household, though not in the way people often assume. For us, blue-collar wasn’t about income—it was about integrity, responsibility, and pride in doing things well. My parents were young when they had me—my mom was 20 and my dad was 25—and responsibility came early and was taken seriously. Hard work wasn’t optional, but neither was excellence. You didn’t just complete a task; you produced the best possible result as a form of respect for the people you served and the work itself.

Growing up, I learned that how you execute something matters. Phrases like “don’t burn daylight” taught me that your work follows you—and long before I understood the idea of personal branding, I was learning that your effort leaves a lasting impression.

As the oldest child in a very visible, faith-centered family, I also learned that your name often enters rooms before you do. The expectation was never just to meet the standard, but to exceed it. For a long time, that translated into pressure and perfectionism. Now in my 40s, I’m more aware of those unhealthy edges and actively work to release them.

What I’ve kept is the part I’m most grateful for: the understanding that my work isn’t just about me. Other people are always connected to it. I want my efforts to make an impact—and for that impact to last. Doing good work is how I honor my time, my values, and myself.

That’s the work ethic I carry—rooted in responsibility and sustained by purpose.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’ll let you in on a little secret… I don’t just build brands—I build mirrors.

Everything I do is designed to reflect people back to themselves with clarity, confidence, and conviction. I’m an entrepreneur and creative director, but at my core, I’m a purpose-driven brand builder who understands that storytelling isn’t just marketing—it’s ministry, it’s movement, and it’s memory.

Through Defining You, LLC, I create faith-centered apparel, written content, and brand messaging that function as billboards of inspiration and hope. This isn’t just clothing—it’s wearable truth. Every piece is designed to spark conversation, affirm identity, and remind people who they are, especially in moments when life gets loud or heavy. The Defining You Blog extends that mission through thought leadership, encouragement, and real-life reflections that meet readers exactly where they are.

My voice and perspective also live beyond products. I host “It’s Just a Lil Bit of Turbulence”, a podcast available on Spotify, where I lead honest conversations about faith, identity, resilience, and the uncomfortable in-between moments that look like a crash but are really just turbulence. These conversations are raw, reflective, and rooted in the belief that God is present even when the journey feels unstable.

Visually and creatively, I share my life and insights on Life with Rhu, my YouTube channel, where I invite people into the unpolished, behind-the-scenes reality of building a faith-led life and business—trusting God in real time, not after the fact.

In addition to my own platforms, I serve as a Brand Ambassador with D² Homes for the Homeless, supporting their mission to provide dignity, stability, and hope to individuals experiencing homelessness. This role reflects my commitment to ensuring that purpose-driven branding and advocacy extend beyond visibility and into real-world impact.

Professionally, I’m available to be booked for personal branding and style strategy, as well as speaking and workshops for organizations and leadership communities. I help individuals and teams align their external presence with their internal purpose—because how you show up matters. Most recently, I’m leading a personal branding segment for the “Women Who Lead” organization at their May workshop, equipping women leaders to own their voice, presence, and influence with intention.

What makes my work special isn’t just what I create—it’s how and why I create it. Everything I build is rooted in faith, executed with excellence, and designed to last. I’m not interested in trends. I’m interested in legacy. And if people walk away more confident, more grounded, and more aware of who they are and whose they are, then the work has done exactly what it was meant to do.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I didn’t acquire my most important qualities—I inherited, observed, and eventually accepted them.

1. Joyful Presence (and the courage to be seen)
I’ve always been talkative, always smiling, and always genuinely glad to be around people—even when that got me in trouble. People used to say I was “too nice” or seem surprised on the rare occasions when I wasn’t smiling. But that joy isn’t performative—it’s rooted. It reflects the excitement I feel about life, people, and purpose. I wore it on my face long before I understood it as a strength. Over time, I realized that my joy creates safety, connection, and momentum—and that’s powerful.

Advice: Don’t shrink qualities that come naturally to you just because they make others uncomfortable. If something is authentic, life-giving, and consistent, learn how to steward it—not silence it.

2. Creative Expression as a Language
I’m a fly chick—and I’ve got it honest. My grandmother was one of the most creative, expressive people you could ever meet. Her style, her voice, her words, her humor—everything about her communicated artistry. But more than that, she made space for people. As a reverend, she embodied love without hierarchy. Whether you were an ambassador or a janitor, you mattered. I watched her live boldly, love boldly, and do it big. That taught me that creativity isn’t just aesthetic—it’s relational.

Advice: Pay attention to the people who raised you. Someone modeled the version of you you’re still becoming. Honor that legacy by expressing yourself fully, not selectively.

3. Charisma Anchored in Purpose
For a long time, I wasn’t fully aware of how impactful my presence was—partly because strong, charismatic light can make people uncomfortable. I’m only recently allowing myself to acknowledge that without guilt or false humility. Not because I want to be puffed up, but because I’ve decided to agree with God about me, not just about others. That agreement changed everything. Confidence rooted in purpose doesn’t compete—it invites.

Advice: Don’t wait for permission to own who you are. If God put it in you, you’re allowed to walk in it. Self-awareness isn’t arrogance—it’s alignment.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

I don’t just build brands—I build mirrors for purpose, presence, and impact.

I’m at a point in my journey where the vision has grown beyond what one person can—or should—carry alone. While I’m not rushing the process, I’m open to building with the right people. What I’m creating across my brands, platforms, and projects requires alignment, excellence, and shared responsibility—not just support, but partnership. The work ahead is exciting and multi-layered: completing a documentary, growing my podcast, “It’s Just a Lil Bit of Turbulence”, maintaining a consistent social media presence across multiple platforms, and building out Defining You, LLC, my faith-centered brand of apparel, content, and encouragement.

I’m especially interested in collaborating with creatives, strategists, operators, and purpose-driven builders who see their gifts as something to steward and multiply. Legacy matters to me, and I’m committed to “dying empty”—pouring fully into the work and into people. That same heart for impact, integrity, and intentionality is what I look for in collaborators.

If you feel genuinely called to partner or collaborate, I welcome a direct connection via email at [email protected]. That’s the best place for intentional conversations around collaboration, contribution, and building together.

For those who simply feel inspired by the work and want to stay connected, I invite you to follow and engage across my platforms, all of which offer direct messaging as an easy way to connect:
• Instagram: @LifeWithRhu and @shopdefiningyou for faith-based apparel and encouragement
• Facebook & LinkedIn: Rhuneisha Richardson
• TikTok: Rhu the Guru

If you feel a subtle pull reading this—a spark, a “maybe this is the time”—that’s the nudge I want you to notice. Courage sometimes looks like a simple step toward connection, and that step matters more than you know.

I’m building with intention, not urgency—and I believe the right people will recognize themselves in the work. If this speaks to you, step in, step up, and let’s create something that lasts.

Contact Info:

Image Credits

Frank Richardson, Richer Moments Photography

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