Poonam Verma of Raleigh, NC on Life, Lessons & Legacy

We’re looking forward to introducing you to Poonam Verma. Check out our conversation below.

Poonam, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What are you most proud of building — that nobody sees?
What I’m most proud of building—quietly, without it being seen—is myself.

I’m proud of building my photography business completely on my own. It is truly self-made. Everything I know—from using a camera to mastering editing tools like Photoshop and Lightroom—has been self-taught. I may not have formal technical training, but I take pride in getting the job done right. What matters most to me is the final result and the happiness of my clients, and I’m grateful that I’ve never had a client leave dissatisfied.

I give my absolute best every time I photograph someone. What people don’t see is the work behind the scenes—the planning, the pressure, the long hours, and the emotional energy that goes into making someone else’s day special. When I’m working, I set my personal life aside. Whatever worries or struggles I’m carrying, they stay in the background so my clients can have the experience and memories they deserve.

Recently, I lost my father. Just one day before leaving for my home country to see him for the last time, I photographed a wedding. Despite the heaviness in my heart and mind, I showed up fully, managed my emotions, and gave that couple my 100%. Seeing how excited they were with their final images reminded me why I do what I do.

What I’m most proud of is this quiet resilience—the discipline, emotional strength, and commitment to excellence that no one sees, but that shapes every piece of my work.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a self-taught photographer and the founder of a photography business built entirely from passion, persistence, and personal vision. I specialize in maternity, newborn, family, portraits, events, and weddings—capturing real moments, genuine emotions, and stories that feel timeless rather than trendy.

What makes my work different is that I don’t chase trends or recreate what’s popular on social media. I create images based on what feels meaningful, natural, and true to the people in front of my camera. My clients come to me because they connect with my style and trust my creative eye—not because they want to copy something they saw online.

I’m currently focused on continuing to grow my brand while staying true to what matters most to me—honest storytelling, consistent quality, and meaningful client relationships. My goal is simple: to create work that feels personal, emotional, and lasting, no matter how much time passes.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
Losing my father recently deeply changed the way I see the world. It taught me how fragile time is and how quickly life can shift, even when everything around you appears normal. That experience made me realize how important it is to be fully present—both in life and in my work.

It also reshaped how I value people, moments, and memories. I no longer take time for granted, and I understand the importance of showing up with empathy, patience, and intention. This shift will naturally find its way into my photography, where preserving real, meaningful moments will hold even deeper significance for me.

That moment didn’t harden me—it softened me. It gave me a deeper appreciation for life, connection, and the quiet beauty found in everyday moments.

What did suffering teach you that success never could?
Suffering taught me how to sit with discomfort, how to keep showing up when life feels heavy, and how to give without expecting anything in return. It showed me that true strength isn’t loud or visible—it’s quiet, steady, and deeply internal.

Success can be a deceptive teacher. It often feeds the ego and convinces us we’re fully in control of our wins. Suffering humbles us. It reveals the limits of our control, forces us to admit we don’t have all the answers, and marks the moment real growth begins.

In the end, it isn’t success that defines us, but the way we learn to stand again—wiser, humbler, and more human than before.

Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to believing that hard work, consistency, and dedication—especially the kind no one sees or immediately values—always pays off in the long run. I choose to stay patient, keep showing up, and do my work with honesty and heart, even when recognition is slow.

No matter how long it takes, I trust that effort rooted in integrity will eventually find its way back.

Okay, we’ve made it essentially to the end. One last question before you go. When do you feel most at peace?
I feel most at peace when my work and effort are genuinely appreciated. It’s not about praise, but the quiet reassurance that the time, care, and intention I put into my work truly mattered to someone.

That sense of being seen—for the effort behind the result—is what brings me calm and fulfillment.

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