We recently connected with Tracy Lamourie and have shared our conversation below.
Hi Tracy, thanks for sitting with us today to chat about topics that are relevant to so many. One of those topics is communication skills, because we live in an age where our ability to communicate effectively can be like a superpower. Can you share how you developed your ability to communicate well?
For me, it started long before PR or media work.
I learned to communicate by necessity, not polish. If you can’t explain something clearly, calmly, and in a way another person can actually hear, the consequences can be real and lasting.
Professionally, working as a publicist sharpened that instinct. You work with and watch people, pressure, and perception. Journalists are busy, skeptical, and clients can be emotional, attached, or too close to their own story. My job has always been to translate between those worlds, to strip things down to what actually matters and what resonates to different audiences, and to say it in a way that’s honest, genuine and useful.
Over time, I also learned that effective communication isn’t about sounding impressive. It’s about listening first, understanding the people in the room or the audience, and then being clarity over being clever. The goal isn’t to dominate a conversation. It’s to connect, to be understood, and to leave no room for confusion .
Thanks, so before we move on maybe you can share a bit more about yourself?
At the core, I’m a publicist and strategist, but the work has always been about more than headlines.
What I do is help people with meaningful stories earn real visibility, not hype, not manufactured noise. I work with founders, artists, advocates, and experts across industries, and my role is to translate who they really are and why their work matters into language that journalists and audiences trust. That means earned media, not pay-to-play, not shortcuts. It’s about credibility, timing, and understanding how stories actually move in the real world.
What feels most exciting, and honestly most special, is that I don’t separate strategy from humanity. My background includes advocacy work around wrongful conviction and justice, and that experience permanently shaped how I approach communication. I’ve seen firsthand how narrative can free someone or erase them. That awareness runs through everything I do, whether I’m guiding a client through a major launch or stepping into the media myself as a quoted source or commentator.
In addition to client work, I’ve been increasingly focused on my own platform. In the last few weeks I have been quoted as a celebrity publicist, travel expert and cultural commentator in 2025 alone the BBC, CBC The National News Canada, Radar Online, International Business Times, Daily Express UK and US, TVMalta, Travel & Tour World, The Irish Star, The Globe and Mail, with a Daily Star UK feature coming soon. Previous years: Rolling Stone Magazine, CBC’s The Fifth Estate, NBC TV, Global TV News Toronto, The Hollywood Times, Yahoo Finance, Authority Magazine, CHCH TV, Huffington Post, Vice, New York Magazine, Hamilton Spectator, and many others.
I’m writing more, including a commissioned first-person column for a national outlet, and I’m working toward the release of my book, GET REPPED, which pulls back the curtain on public relations, power, perception, and how credibility is actually built. I’m also working with my husband Dave Parkinson developing advocacy-focused initiatives tied to senior protection, educating institutions and families on financial scams targeting seniors from romance scams to mortgage fraud to estate fraud to grandkid phone scams, the red flags to watch out for and how to help your love one not fall victim to these things – increasingly an important issue with our aging populationl=l
If there’s one thing I’d want readers to know about my brand, it’s that I’m not interested in being loud for the sake of it. I’m interested in work that lasts, stories that hold up under scrutiny, and helping people communicate in a way that feels grounded, ethical, and real. That’s the through line in everything I do, and it’s where I’m continuing to build.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, three things made the biggest difference for me, and none of them were glamorous.
The first is discernment. Learning what not to say, not to chase, and not to react to was just as important as learning how to communicate. Early on, I said yes to too much and treated every opportunity as equal. Over time, I learned to evaluate people, platforms, and moments with a sharper eye. My advice here is to slow down. Pay attention to patterns. Notice who follows through, who listens, and who creates real outcomes versus noise. Discernment only comes from experience, but you can accelerate it by being intentional instead of reactive.
The second is emotional regulation. This one doesn’t get talked about enough, especially in industries driven by visibility and ego. High-pressure environments, media cycles, and advocacy work all test your nervous system. I learned that the ability to stay steady, clear, and grounded is a competitive advantage. For people early in their journey, this means learning how to pause before responding, separating your identity from outcomes, and not letting every win or loss define you. Skills like reflection, boundaries, and self-awareness aren’t soft skills, they’re survival skills.
The third is respect for truth and context. Whether you’re telling your own story or someone else’s, accuracy and integrity matter. I’ve seen how careless storytelling can cause harm, and how careful storytelling can change lives. My advice is to do the work. Verify facts. Understand the full picture before you speak. And remember that credibility is cumulative, it’s built slowly and lost quickly. Protect it like it’s your most valuable asset, because it is.
If I were speaking to someone just starting out, I’d say this: focus less on being visible and more on being solid. Skills can be learned. Platforms can be built. But trust, once earned, is what carries you through the long arc of a career.
How can folks who want to work with you connect?
Yes, very intentionally, but selectively.
I’m always open to collaborating with people who are serious about their work and thoughtful about how they show up. That includes founders, creatives, advocates, and experts who are building something with depth, not just chasing attention. I’m especially drawn to people working at the intersection of impact and credibility, whether that’s in business, culture, justice, wellness, or storytelling.
I also collaborate with journalists, filmmakers, and creators who care about nuance and accuracy, and with partners who understand that trust is the currency behind any lasting platform. I’m less interested in transactional collaborations and more interested in long-term alignment, where both sides respect the work and the responsibility that comes with public visibility.
The best way to connect is directly. I’m active on Instagram and LinkedIn, and I read thoughtful messages. For professional inquiries, media, or collaboration ideas, reaching out through my website or via email is the right path. If the intention is clear and the work is real, I’m always open to a conversation.
Contact Info:
- Website: http://www.lamouriemedia.com
- Instagram: tracylamourierprmedia
- Facebook: https://www.facebook.com/lamourie/
- Linkedin: https://www.linkedin.com/in/tracylamourie/
Image Credits
Photo by : Dave Parkinson, Lamourie Media
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