We’re looking forward to introducing you to Breanna Owen. Check out our conversation below.
Breanna, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What is a normal day like for you right now?
As a solopreneur with four school-aged kids, my days are long, full, and the epitome of controlled chaos.
Mornings start with making sure my big kids actually hear their alarms and get on the bus, followed by a quick kitchen reset and coffee time… which usually means two sips before I forget about it until 4 p.m. Round two is getting my kindergartener ready and on the bus. Once everyone’s launched, I lace up for a walk (I’m on a mission for 1,000 miles in 2025). If the weather’s bad or my schedule is packed, I’ll log miles on my walking pad while answering emails.
Workdays are a mix of client calls, deep writing sprints, and accidentally skipping lunch because I get too focused. If I do remember to take a break, it’s usually to water the garden and talk to my plants like they’re coworkers. By afternoon, I switch into chauffeur mode, hauling kids to practices and games. The hardest part of adulting for me is deciding on dinner every single night — so right now it’s usually something in the crockpot or “what can we throw together fast,” because family meals still happen, even if they’re at 8:30 p.m.
Nights are all about homework tag-teaming, the occasional family game, or collapsing on the couch before starting all over again. It’s busy, it’s messy, it’s loud… and I love it.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Breanna Owen, founder of Owen Your Mark and creator of Email Energetics™. With 15+ years in sales and marketing and nearly a decade as a copywriter, I’ve seen how easy it is for entrepreneurs to get stuck in the marketing “shoulds” — chasing trends, copying templates meant for someone else, and pouring so much energy into marketing that they’ve got nothing left for their clients or their life. Hard pass.
I blend proven sales psychology with Human Design to create email strategies that feel good to send, resonate with the right people, and build trust that converts. My signature Email Energetics™ framework gives business owners email strategy and copy that is specifically designed to fit them — built to sell, nurture, and scale sustainably. Right now, I’m expanding into Energetic Ecosystem Mapping — a holistic way to align every marketing channel to work cohesively and create momentum.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to fit into other people’s expectations of me. As an eldest daughter and millennial, I became the “fix it” person early on — carrying responsibility, smoothing things over, and sacrificing my own peace and satisfaction for other people’s comfort.
A late-in-life neurodivergent diagnosis helped me see that wasn’t who I really am. The bold, curious, thought-provoking parts of me I once believed were “too much” are actually tailor-made to fit me perfectly.
I’m still a “fix it” girl — but now with clarity about what’s mine to solve and what’s not mine to carry.
Human Design has been a huge part of this process, showing me what’s authentically me versus what’s just conditioning. I’m still figuring out what it means to be the fullest version of myself.
But I do know this: being who the world told me to be didn’t work. Helping others strip away those same “shoulds” in their business — so they can fully own their mark — is proof that finding your way is always worth it.
When did you stop hiding your pain and start using it as power?
For me, the pain was the misalignment of trying to be who people wanted me to be instead of who I really was. On the outside, I looked confident. But inside, I felt like something was missing, like I was stumbling in the dark trying to find “my place”.
I’d been using Human Design to understand myself as a person, wife, and mom — but I couldn’t shake the question: how do I use this to find my lane as a business owner? My magic is obvious when I’m with people, but how do I translate that into marketing and content that calls in the right clients?
That question haunted me for years. And honestly, I felt shame even asking it. After all, I’m a copywriter and strategist; shouldn’t I already know? The turning point came when I stopped hiding the doubt and started naming it out loud. That shift didn’t just give me clarity — it revealed I wasn’t the only one carrying that weight. My clients felt it, too — the fear of being misaligned, of not knowing how to show up as themselves in business.
Now, what I once saw as weakness has become my power. It’s the foundation of my work: helping entrepreneurs strip away the “shoulds” and discover strategies that fit them, so they can finally own their mark, too.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Where are smart people getting it totally wrong today?
Honestly? Where do I even start with this one — there’s a lot to say.
Some of the smartest, most talented entrepreneurs I know are being duped by the worst myths in marketing — lies that keep them small and limit the impact they’re here to make. They’ve been told:
> Good copy is good enough.
> Doing it all yourself is a badge of honor.
> If it worked for someone else, it has to work for you too.
> If it doesn’t work for you, something must be wrong with you.
> Selling is sleazy.
> Sending emails makes you annoying.
> Automations kill the personal touch.
> Email is only for newsletters, cold pitching, or launch season.
None of the above is true. These beliefs don’t just waste time — they keep entrepreneurs stuck, second-guessing, and playing small. The real shift happens when you stop copying someone else’s playbook and start using a strategy that actually fits you. That’s when trust, sales, and sustainability finally click.
The truth?
> Email can be your most powerful trust-building channel.
> Automations actually create consistency and connection — and let business owners break free from the keyboard and live their dang life.
> The right people want to hear from you. Selling is simply sharing the opportunity to work with you; whether they take you up on it or not is up to them.
> There is a strategy, system, or approach that will work beautifully for every business owner — but it won’t be the same one for everyone.
> The best strategy — copy, email, marketing, or otherwise — is the one most aligned with who you’re designed to be and how you’re meant to show up in the world. When it feels good and easy to you, that’s exactly what activates your ideal people into action with you.
Okay, so before we go, let’s tackle one more area. Are you doing what you were born to do—or what you were told to do?
I am absolutely doing what I was born to do — and there’s no better feeling. My purpose isn’t just about helping people “write better emails.” It’s about helping them remember who they are and make their mark in the world.
It’s incredibly satisfying to watch clients shine brighter, stand taller, and finally own their mark. There’s nothing like seeing someone realize they don’t have to contort themselves to succeed — they get to be more of themselves, and that’s exactly what draws the right people to them.
Doing what I was born to do doesn’t just feel good — it feels like freedom, alignment, and purpose all rolled into one. That’s the ripple effect I’m here for. I’m living my purpose, yes — but I’m also creating space for others to live theirs. And I believe when more of us live this way, it makes the whole world a better, brighter place.
Contact Info:
- Website: https://www.owenyourmark.com
- Instagram: https://www.instagram.com/owenyourmark
- Linkedin: https://www.linkedin.com/in/breannaowen/
Image Credits
Chelsea Weaver
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