We’re looking forward to introducing you to iliac Golf. Check out our conversation below.
iliac, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What are you chasing, and what would happen if you stopped?
Iliac is pioneering the world’s first custom, on-demand fashion house. We see it as the perfect union of Louis Vuitton’s craftsmanship and Amazon’s speed.
We haven’t thought about stopping yet and I don’t think today is the day we will.
Can you briefly introduce yourself and share what makes you or your brand unique?
iliac was founded in 2005 in Carlsbad, California as a high end alternative to Nike or Adidas in elevated golf shops throughout North America, South Korea, Japan, and the United Kingdom.
iliac was acquired in 2022 with the goal of matching it’s industry leading product quality with service and timing.
Since 2022, we acquired our first factory “The Crest” in San Diego, CA and our second “The Ranch” in Texas. The Crest serves as our R&D HQ as well as special orders, while The Ranch handles larger production runs.
Great, so let’s dive into your journey a bit more. What’s a moment that really shaped how you see the world?
After listening to a Steve Jobs speech, we were struck by his idea that we’re taught to treat “reality” like a box—stay inside it, don’t push too hard, and you’ll be fine.
It made us realize something powerful: everything we rely on—cars, homes, phones, food—was created by people no smarter than us. So why shouldn’t we reinvent the way high-end fashion works?
Was there ever a time you almost gave up?
No.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
Custom, on-demand production has become scalable thanks to the leaps in technology over recent years.
This belief sits at the core of our business, guided by a principle we return to often: the value you create is directly tied to how many people you help, and how often you can help them.
At Iliac, we wear many hats—listening to our customers, developing the products they want, and building the systems that make it possible to create and deliver those products in the fastest way humanly possible.
If people can design their own products and have them in hand the very next day, our thesis is simple—we’ll create value for countless people.
Okay, so before we go, let’s tackle one more area. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
We like to say that what’s on your mind while brushing your teeth, first thing when you wake up, and last thing before bed is what you truly care about—and that’s what you should be doing every day.
That belief is why our team doesn’t need official hours. We’re here before sunrise and often still working late into the night, because when you genuinely care about something, the line between work and passion disappears. You can’t fake it—and that’s what drives us to build something great.
Three weeks ago, we worked straight through the night—crafting several hundred pieces between 9pm Friday and 7am Saturday to make sure a customer received their order on time.
Contact Info:
- Website: https://iliacgolf.com
- Instagram: iliacgolf
- Linkedin: iliacgolf
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