An Inspired Chat with Jae Nicole of Little Rock, AR

Jae Nicole shared their story and experiences with us recently and you can find our conversation below.

Jae, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. Have any recent moments made you laugh or feel proud?
One moment I’m genuinely proud of happened after I had a big emotional blow-up which is something I hadn’t experienced in years. I felt embarrassed, exposed… all the things.

But instead of running, shutting down, or blaming someone else, I did something the old version of me never would’ve done: I TOOK ACCOUNTABILITY. I OWNED MY PART.

Even when the other person didn’t… I still chose growth over pride.

Later I laughed but not because it was funny, but because I realized how deeply God has been maturing me. Therapy, healing, leadership, and humility have softened me in ways I didn’t even recognize until that moment.

And I was proud. Proud that even in the messiest moments, God is still refining me.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jae Nicole, proudly known as THEE Dopest Brand Coach, and I help purpose-driven women build brands that feel like home… authentic, aligned, and rooted in who God actually called them to be. I’m a brand strategist, digital marketing consultant, certified life coach, and the founder of J. Nicole Solutions, where I equip CEOs and their teams to execute with clarity, creativity, and confidence.

What makes my story unique is that I didn’t build this brand from perfection. My journey into entrepreneurship has been anything but linear. I launched my business in 2017 with confidence but without clarity, burned out by 2019, and walked away entirely. In 2020, therapy, healing, and a divine nudge from God pulled me back into the marketplace. This time I returned with direction, identity, and purpose.

Since then, I’ve spoken at conferences, certified over 100 life coaches, been featured in multiple magazines, and built a brand that blends strategy with storytelling, faith with function, and creativity with clarity. My work stands out because I don’t teach branding from textbooks. I teach it from lived experience. I’ve rebuilt myself, my business, and my voice. I’ve lived through seasons of overthinking, shrinking, over-explaining, and rediscovering who I was beyond other people’s expectations. Every part of that journey informs the way I coach, build brands, and lead women.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I was either too much or not enough. Too emotional. Too sensitive. Too outspoken. Too opinionated. And at the same time, not worthy enough, not wanted enough, and not valuable enough to take up space without apologizing for it.

That belief followed me into adulthood. It showed up in the way I shrank myself, over-explained, over-gave, anticipated everyone’s needs but my own, and tried to earn approval through performance.

But therapy, healing, and my walk with God taught me that none of that was true. I wasn’t “too much,” I was just surrounded by people who didn’t know how to handle or hold me. And I wasn’t “not enough,” I was simply unprotected as a child in ways that made me question my value.

Today, I no longer believe I have to apologize for who I am. I’m learning to embrace softness, to welcome joy, to lead with confidence, and to understand that my voice, my presence, and my purpose were never a burden. They were a calling.

Is there something you miss that no one else knows about?
I miss the seasons of my life when I could just be… not the leader, not the fixer, not the strategist, not the one everyone leans on, not the one who must decide and discern and anticipate.

I miss the simplicity of not always being “on.” I miss the freedom of not feeling responsible for the tone, the room, the outcome, the peace.

It’s a quiet grief no one sees… and a softness I’m learning to reclaim.

Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
The project I am most committed to is myself. Becoming the woman God created me to be is my lifelong assignment. I am learning to grow, heal, soften, mature, and show up with clarity and confidence. I am committed to becoming the version of me that no longer shrinks, over-thinks, or carries responsibilities that were never mine to hold.

My healing, my emotional growth, my relationship with God, my joy, and my ability to love and be loved are priorities. Every dream I pursue is shaped by the woman I am becoming behind the scenes.

So yes, I am my number one project, and I am committed to that process for as long as it takes.

Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
What I understand deeply, and what I wish more people understood, is that healing is not linear. It doesn’t happen in a straight line and it definitely doesn’t happen on your timeline. Healing will humble you, stretch you, expose you, and grow you in ways success never will.

Most people want purpose without pruning. They want elevation without doing the emotional work. They want clarity without confronting their patterns. But becoming the woman God created you to be requires honesty, accountability, and a willingness to sit with the parts of yourself you used to run from.

Healing isn’t pretty, but it’s necessary. And it has changed my life more than any accomplishment ever could.

Contact Info:

• Website: https://www.jnicolesolutions.com/
• Instagram: https://www.instagram.com/iam_jaenicole/
• Linkedin: https://www.linkedin.com/in/jnscoggin