We’re looking forward to introducing you to Rick Mayo. Check out our conversation below.
Good morning Rick, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s the most surprising thing you’ve learned about your customers?
The most surprising thing I’ve learned is how much people crave clarity and structure. The more we simplify, the faster they succeed.
What’s interesting is that it’s true for both franchisees and members. When we take out the guesswork and give people a clear plan, their results skyrocket. People thrive when they know exactly what to do and why it works.
Most folks underestimate their own potential. With the right systems, coaching, and support, they achieve far more and much faster than they ever expected. Their confidence grows just as quickly as their results. Watching that shift happen never gets old.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Rick Mayo, founder and CEO of Alloy Personal Training. I’ve spent 34+ years in the fitness industry and helped pioneer one of the first PT-only training models in the country. What started as a single studio has grown into a franchise purpose-built for adults over 40 who want a smarter, safer, results-driven training experience.
Alloy is unique because the model is simple, structured, and proven. We remove the guesswork so franchisees can open strong and members can see real progress. That clarity has helped us award nearly 400 franchise licenses and earn recognition from Entrepreneur Magazine as a top emerging franchise.
This year, we expanded from MSA-based territories to offering available territories across the entire lower 48, creating even more opportunity for new owners. Our focus now is to continue innovating, support our franchisees, and scale with integrity—helping people change their lives, whether as business owners or members.
Okay, so here’s a deep one: Who taught you the most about work?
My dad taught me more about work and success than anyone else. He lost his leg to cancer at 19 and still built a life full of achievement and happiness. His motto was “no excuses,” and he lived it, never complaining, always moving forward. He built a strong sales career, then left a major company to start his own business, Mayo and Associates. He grew it into a thriving organization and eventually sold it to his two top salespeople, who still run it successfully today.
From him, I learned hard work, resilience, building a great team, networking, and closing sales. Those lessons shaped my leadership style and everything we do at Alloy. He showed me that success isn’t about avoiding challenges—it’s about meeting them head-on with integrity and determination.
If you could say one kind thing to your younger self, what would it be?
Stay true to your mission and believe in what you’re doing. Focus on delivering real value, and people will notice.
Also, never stop learning, and don’t be afraid to ask for help.
Sure, so let’s go deeper into your values and how you think. Where are smart people getting it totally wrong today?
They can sometimes overcomplicate things. They chase new tactics, hacks, and noise instead of sticking to simple, proven systems. They confuse activity with progress, staying busy instead of being effective. And overlook the human side of success.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
Simplicity scales. The more you strip away noise, complexity, and “nice-to-haves,” the more predictable and successful a system becomes. Most people think success comes from doing more; in reality, it comes from doing less, consistently.
I’ve learned that clarity, repeatability, and disciplined execution will outperform raw talent, big ideas, and intensity every time. When you remove guesswork and make the path obvious, people move faster, businesses grow cleaner, and results compound.
Contact Info:
- Website: https://alloyfranchise.com
- Instagram: https://www.instagram.com/alloyptfranchise/
- Linkedin: https://www.linkedin.com/company/alloypersonaltraining
- Twitter: https://twitter.com/1TeamAlloy
- Facebook: https://www.facebook.com/AlloyPTFranchise/
- Youtube: https://www.youtube.com/user/AlloyTraining
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