Ross Clark shared their story and experiences with us recently and you can find our conversation below.
Hi Ross, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
Honestly, no two days ever look exactly the same, which is probably why I love what I do. A “normal” day usually starts early with an energy drink and my notes app, planning out scripts or my computer for storyboards for upcoming projects. From there, I might be filming in downtown Las Vegas, editing a golf documentary for Squareface Films, or sitting down with a brand partner to brainstorm how we can turn their product into a story people actually want to watch.
I try to structure my time in creative sprints: mornings are usually writing and editing when my brain’s sharpest, afternoons are filming, meetings, or design work, and evenings often turn into late-night editing sessions. I’m juggling a lot – Vegas Feedz content, No Dirt Golf product launches, building Twicee a dual-sided cup – but that mix keeps me energized.
The throughline is storytelling. Whether I’m cutting a short-form reel, mapping out a 101 Secrets of Vegas episode, or figuring out how a towel can carry a brand’s identity, the day always revolves around finding ways to make ideas unforgettable on camera.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Ross Clark, a storyteller, filmmaker, and entrepreneur based in Las Vegas. My background is a little unconventional: I left a senior engineering career 10 years ago to pursue creativity full-time, and that leap turned into a journey of building brands, telling stories, and reaching hundreds of millions of viewers worldwide.
I run Vegas Feedz, a media brand dedicated to uncovering the secrets, history, and soul of Las Vegas. Our goal is to show people the city beyond the clichés, with stories that feel cinematic, fast-paced, and fun. Alongside that, I’m the founder of Squareface Films and creative director of No Dirt Golf, where I combine my love for golf and storytelling-producing documentaries, content series, and products that connect with golfers on and off the course.
What makes my work unique is the way I merge product, story, and community. Whether it’s launching the dual-sided Twicee Cup, creating the Creator Waffle storytelling framework for digital creators, or producing hidden-history documentaries about Vegas, I’m constantly exploring how ideas can become movements.
Right now, I’m focused on two big things: finishing our 101 Secrets of Las Vegas series (counting down from #101 to #1) and expanding No Dirt Golf with new products and storytelling around the game. At the core, everything I do is about taking anything (a towel, a casino, a golf story) and showing people why it’s extraordinary.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
I was a kid who fell in love with movies sitting next to my dad and my family in the theater. By the time I was 14, I wasn’t content just watching stories — I wanted to be part of them. At 15, I went to my very first audition and landed my very first role. That was the spark.
From there, I chased it. I moved to Los Angeles at 19, right out of high school after a short stint at Arizona State, then circled back to Tulsa before eventually finding my way back to Arizona — where I met my wife, Ashley. I spent years working in sales, then as a design engineer in solar, eventually taking a stable job at Sunrun in California.
But even then, underneath the titles and the “safe” jobs, I was still that 15-year-old kid who wanted to tell stories. In 2015, I finally left engineering to pursue my own path fully — and that’s been the throughline ever since. Who I was before the world told me who to be is the same person I am today: someone who believes stories can change how we see the world, and someone determined to tell them.
If you could say one kind thing to your younger self, what would it be?
I’d tell him: you’re not crazy for chasing this dream: keep going. There will be people who won’t understand why you want to take risks, move across the country, or walk away from a safe job. But the creative itch you feel is real, and it’s worth trusting.
I’d remind him that every twist — from landing that first role at 15, to sales jobs that seemed random, to engineering detours — is part of the story that makes you unique as a storyteller today. None of it’s wasted.
Mostly, I’d just say: you’re going to make it, and the things you love — movies, storytelling, creating with people you care about — will end up being the very thing that defines your life.
Next, maybe we can discuss some of your foundational philosophies and views? Whom do you admire for their character, not their power?
Creatively, it’s Quentin Tarantino. Not because of his influence or success, but because of the way he created his own path when the traditional industry wasn’t built for him. He didn’t come up through film school or the Hollywood system — he worked at a video store, studied movies relentlessly, and taught himself how to tell stories his way.
What I admire is the character it takes to stay true to your vision when everyone else is telling you to follow the rules. Tarantino never chased power, he chased originality. He proved that if you’re obsessed enough with your craft and fearless enough to put your own stamp on it, you can change the industry. That’s the kind of persistence and individuality I try to bring into my own work.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What are you doing today that won’t pay off for 7–10 years?
I’m learning how to truly make movies -not just short form videos, but mastering the craft of storytelling on a cinematic scale. Every day I’m sharpening my ability to write, shoot, edit, and shape stories that can live far beyond social media clips and youtube videos.
For me, it’s about playing the long game: developing the skills, discipline, and vision it takes to create films that win awards, connect with audiences around the world, and stand the test of time. It might take a decade before those efforts fully show up on a big stage, but every project I touch right now, whether it’s a Vegas secret, a golf story, or a brand collaboration, is really just training ground for that bigger future.
Contact Info:
- Instagram: https://www.instagram.com/vegasfeedz?igsh=MXh2bGs5ZTV3MDkxeQ%3D%3D&utm_source=qr
- Linkedin: https://www.linkedin.com/in/rosstclark?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Youtube: https://youtube.com/@vegasfeedz?si=jOEtxMOHPBA1p8gn
- Other: Tiktok: https://www.tiktok.com/@vegasfeedz?_t=ZT-8ziCq6xK4r1&_r=1
Image Credits
Ashley Clark
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