An Inspired Chat with Viridiana Villalobos

We recently had the chance to connect with Viridiana Villalobos and have shared our conversation below.

Hi Viridiana , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
Lately, I’ve really enjoyed making flower arrangements. I like to improvise—seeing and smelling the flowers, and creating a bouquet as I go. It helps me connect with my creativity and sensitivity, without the pressure of making something “perfect.”

I’ve also volunteered at a local dog shelter called 4 Patas. I walk and spend time with the dogs, and I truly feel surrounded by the love they give. It’s a privilege to earn the trust of such noble animals, especially knowing many of them come from the streets or difficult situations.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Viridiana, I am a Mexican graphic designer and illustrator.

I like to illustrate my own experiences, to talk about what is uncomfortable, what hurts, what angers, and to connect with people who feel out of place.

My most recent work was with La Ruta, where I created the cover of the map and postcards that are printed with the guide to important places along the Wine Route in Valle de Guadalupe.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What relationship most shaped how you see yourself?
My dad and I are a bit like mirrors of each other—we’re very sensitive people, but we like to appear “tough.”

He has taught me that kindness is the most important thing: to take care of the ones I love, that it’s okay to cry, and to be kind to myself.

What have been the defining wounds of your life—and how have you healed them?
When I was in high school, I had the misfortune of falling into a relationship with a narcissistic boyfriend. I believe that experience changed me both for better and for worse.

It taught me that boundless empathy can be your downfall, that we must learn to let go of the guilt others use against us to manipulate us, and that love does not hurt or cause pain.

Next, maybe we can discuss some of your foundational philosophies and views? What’s a cultural value you protect at all costs?
I believe one value from my culture that I like to keep present is the essence of Día de Muertos—seeing death as something as natural as life itself, and always remembering with love those who are no longer with us. For me, it’s a reminder that love cannot die, even if we are no longer here.

Okay, we’ve made it essentially to the end. One last question before you go. Could you give everything your best, even if no one ever praised you for it?
I believe the person who truly matters when it comes to being happy is yourself. People come and go, and sometimes they have a perception of you, but it’s only a fraction of what they see. You see 100% of yourself—the good and the bad, the happiness and the sadness. So do what you want with your time, as long as it doesn’t harm others.

Contact Info:

• Instagram: https://www.instagram.com/im.vilo