Arlanna Martin’s Stories, Lessons & Insights

We recently had the chance to connect with Arlanna Martin and have shared our conversation below.

Hi Arlanna, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What’s the most surprising thing you’ve learned about your customers?
One of the most powerful lessons I’ve learned from my customers is that mindset will always outweigh mechanics. Strategy is important, sure—but mindset is the real engine.

I had a conversation a while back with a young woman who was interested in my business coaching services. She was intrigued by the idea of becoming her own boss, but during our talk, it became crystal clear that while she wanted the results of entrepreneurship, she wasn’t ready for the responsibility that came with it. That conversation shifted something in me. I realized that not everyone is wired for leadership—and that’s okay. It actually helped me release my fear of hiring staff. Because I used to be hesitant about expanding my team, thinking I’d be too hands-on or things wouldn’t get done the way I do them. But I learned that some people are meant to support—they thrive in structured environments—and forcing them into a CEO role won’t empower them, it’ll drain them.

She asked me how much money she’d need to start and sustain a business. I gave her a ballpark: about $2,000 to launch depending on the niche, and maybe $100 a week reinvested into operations until you gain traction. Her immediate response was, “Oh I’d have to be a millionaire to pull that off.” But when we broke down her current expenses—childcare, car note, gas, insurance—she was already spending over $2,200 a month just to get to a job that didn’t even net her $2,000 after taxes.

That moment right there? That was the lightbulb. It reminded me that the real investment isn’t financial—it’s mental. You have to believe that you’re worthy of freedom. You have to trust that the sacrifices you make in the beginning will pay off. Because if someone is willing to invest thousands to stay stuck, it tells you everything about how fear and comfort can sabotage growth.

So yes, what I’ve learned from my clients—again and again—is that mindset isn’t just important. It’s everything.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Arlanna Martin, and I am the visionary force behind the Luxe brand ecosystem—an innovative suite of businesses that spans credit repair, digital products, financial literacy, and elite-level business coaching. My journey began in the trenches—juggling motherhood, corporate demands, and entrepreneurial dreams—but I transformed that chaos into clarity by building scalable systems that empower everyday people to reclaim their power through credit, capital, and confidence.

Luxe Credit Agency isn’t just about disputes and deletions—it’s about equipping my clients with the mindset, tools, and strategies to break generational cycles and step into financial independence. Beyond credit repair, I’ve curated a dynamic catalog of digital resources—ebooks, interactive courses, and automation-ready templates—to help aspiring CEOs streamline their businesses, monetize their expertise, and build legacy wealth.

What sets my brand apart is the way I blend spiritual alignment with strategic execution. I’m not just teaching you how to fix your credit—I’m showing you how to shift your frequency, scale your impact, and secure the bag while staying rooted in your purpose. Right now, I’m focused on expanding our field rep network, elevating our Luxe affiliate program, and launching a new series of interactive tools for small business owners who want results without overwhelm.

This is bigger than business—it’s a movement. And I’m just getting started.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
The person who taught me the most about work—and branding, presence, and positioning—was Melvin L. Moore, better known as The Real Estate Man in Westchester County, New York. At the time, I was just looking for income to support my daughter and had no real estate background, but he saw something in me and brought me on as his executive assistant. That role turned into a masterclass in personal branding and business professionalism.

Melvin had his marketing down to a science. I’ll never forget the postcards he used—creative, bold visuals that told a story without saying a word. One postcard had babies with building blocks, and the Black baby, representing Melvin, was selling blocks to the white baby. It was playful, but the message was clear: he had been in this real estate mindset since birth. Every age milestone had a matching card, reinforcing the same message: I’ve been doing this. That level of branding stuck with me. It taught me that how you present yourself is just as important as the service you offer.

He also taught me about showing up like success before you even have it. I had dress clothes back then, but they didn’t fit well. Melvin challenged me—if I helped him lock in some listings, he’d take me on a shopping spree. He kept his word, and that trip changed everything. He introduced me to the concept of using store associates as personal stylists, which I never knew was a complimentary service. From that moment forward, I started dressing in a way that aligned with my future—not just my current situation.

To this day, when I think about branding Luxe Credit or Luxe Digital Products, I think about The Real Estate Man. I curate my visuals, language, and even my wardrobe to reflect exclusivity and elegance—because that’s what my brand feels like. He taught me that how you carry yourself is part of the work, and that’s a lesson that still shapes my business today.

Is there something you miss that no one else knows about?
One thing I genuinely miss—and that most people don’t realize about me—is the color the world had when I was growing up. Not just visually, but emotionally and energetically. Everything felt more alive. McDonald’s was colorful, cars were colorful, clothing was expressive. People laughed more freely. Human connection felt natural, not transactional.

Today, everything feels muted—both in palette and in presence. The world has become increasingly monotone, and so have our interactions. We’ve digitized almost everything to the point where human connection is now scheduled, monetized, and filtered through screens. People charge for phone calls, for meetups, for access—and while I understand the business side of it, I sometimes pause and ask: when did being human become optional?

As a spiritualist, I’m very aware of how color carries vibration. The chakra system is made up of the same colors we learned as children—red, orange, yellow, green, blue, indigo, violet. Each color governs a different part of the body and consciousness—emotionally, mentally, physically, and spiritually. Color isn’t decorative; it’s functional. It regulates us. It informs how we feel and how we connect.

When color disappears, imagination follows. I think about how I used to enjoy I Love Lucy in black and white—it allowed space for imagination. But when it became colorized, that imaginative work was done for you. Now, the script has flipped. The world itself feels black and white, and many people no longer imagine beyond what’s directly in front of them.

I still live in color—emotionally, creatively, spiritually—but I notice that many people around me don’t. Everything feels flattened, emotionally compressed, as if there’s only a narrow range of acceptable feelings. And that’s something I miss deeply: a world where people felt fully, expressed freely, and understood that emotion and imagination are not weaknesses—they’re the essence of the human experience.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief you used to hold tightly but now think was naive or wrong?
A belief I used to hold tightly was that the Bible was a literal, historical record. As a child, my biological father—who is now a pastor—raised me in the church, so I internalized everything through a religious lens. But even back then, I had questions. I remember asking him how dinosaurs could exist for millions of years if the Bible said the world was created in seven days. His answer was that “God’s time is different from man’s time.” And while I respected that, something in me wanted deeper clarity.

As I got older, I began reading more. I came across Neville Goddard, who teaches that the Bible is not a historical account, but a psychological and spiritual one—a reflection of man’s consciousness. That opened the door. Then I read Outwitting the Devil by Napoleon Hill, written back in 1938, long before social media or the conspiracy era. In it, the “devil” admits to controlling the masses through fear—specifically fear of poverty, fear of death, and fear of religious rejection. That resonated deeply.

Those teachings challenged everything I thought I knew. I started looking at scripture not as a rigid narrative, but as layered symbolism—something we each interpret based on our current season. I don’t believe everyone’s life is meant to follow Genesis to Revelation in a straight line. Life is cyclical. Lessons repeat until mastered.

Now, as a spiritualist and a co-creator of my reality, I no longer believe that God exists outside of me. I believe God is the higher level of my own mind. When scripture says “no man has seen the face of God and lived,” I interpret that as no human being can physically see their own mind, but we are in constant communion with it. And if every creation starts with a thought, and we have the ability to manifest with our thoughts, then God consciousness lives within us.

I say all this with love and light—because I respect all belief systems—but what I’ve come to understand is that many people are operating under spiritual trances formed by fear, not freedom. My journey has been about unlearning, relearning, and choosing faith over fear. And that evolution is what brought me peace, power, and purpose.

Okay, we’ve made it essentially to the end. One last question before you go. What will you regret not doing? 
A belief I used to hold tightly—but now recognize was naïve—was that I had to stay connected to people, especially family, simply because of shared blood, history, or titles. I was raised to be a people pleaser, and for years that identity kept me trapped in a cycle of guilt and overextension. I said “yes” when I didn’t want to. I showed up for people who wouldn’t even flinch for me. And I wore the burden of being “the dependable one,” even when it cost me my peace, progress, and purpose.

Looking back, I realize how much time and energy I lost trying to meet the expectations of people who only valued what I could do for them—not who I was as a person. Because the moment I started saying “no,” I became the villain. The same hands that clapped when I was self-sacrificing suddenly pointed fingers when I set a boundary.

Now? I move differently. I believe that if your love for me is transactional, it’s not love at all. I’ve learned to rip the Band-Aid off quickly and honor my own alignment over anyone’s comfort. I still lead with kindness, but I don’t perform for applause. I don’t carry guilt that doesn’t belong to me. And I no longer swim oceans for people who wouldn’t step over a puddle for me.

That shift—from people-pleasing to self-preserving—isn’t just growth. It’s liberation.

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