We’re looking forward to introducing you to Ayrica Avery. Check out our conversation below.
Ayrica, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
What’s most misunderstood about my business is that boring plus consistency equals success.
In a world where everyone’s chasing the next exciting thing that looks good on social media, people often overlook the power of discipline, structure, and repetition—the very things that actually create long-term success. Accounting and business management may not be the “sexiest” industries, but they are the backbone of every thriving company.
We live in a time where people chase what feels good, not realizing that it’s the boring but consistent habits—the daily reviews, reconciliations, tracking, and planning—that build real wealth and sustainability. Success isn’t built in the high moments; it’s built in the quiet ones, when no one’s watching, and you’re choosing to show up anyway.
The boring stuff is different for everyone, depending on their season and their goals. But no matter the industry, skipping the “boring” is skipping the success. The trick is to build habits that make the boring stuff faster and easier—because that’s where freedom and longevity are created.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Ayrica Avery, and I’m the founder of Five Fold Group, an accounting and business management firm that helps entrepreneurs align their goals, their company, and their income with the right tax and financial strategy.
At Five Fold Group, we offer financial advisory, fractional CFO and COO services, tax planning, and tax preparation—but what truly sets us apart is the way we personalize the financial experience. Most accountants focus purely on compliance and keeping the books clean. I look deeper. I believe your personal transactions—how and where you spend your money—can actually guide you to your next business move, reveal your next pivot, or even uncover your next million-dollar idea.
Traditionally, we’re taught to keep business and personal finances completely separate, and while that’s true for compliance, I use it as a strategy. The patterns in your life—what excites you, what frustrates you, what you naturally invest in—often hold the clues to your next wealth-building opportunity. Life leaves breadcrumbs, and when you learn to follow them, you build a business that aligns with your lifestyle, values, and goals.
I believe everyone has a million-dollar business inside of them—it just depends on how you structure it and how you choose to serve others with it. What I love most about my work is helping people see that the same skills they use for employers can be used to build their own legacy. Entrepreneurs often lack the momentum and accountability that traditional work environments provide, and my goal is to bridge that gap through systems, strategy, and support.
Right now, I’m also developing a SaaS product designed to make financial literacy accessible and practical. Through our Know Your Numbers calculator, users can calculate their budget, understand their business cash flow, set realistic revenue targets, and identify the metrics that matter most. It helps turn spending decisions into investment decisions.
We’re also building a larger ecosystem called Executive HQ, a business management hub for startups and small to medium-sized companies. It’s designed to be a one-stop shop for growth—an all-in-one space where every business owner feels like they have their own department in their pocket. Each phase of the hub will support the stage of business you’re in, making entrepreneurship easier to understand, structured, and scalable.
Ultimately, my mission is to simplify the way people approach money and business. Success doesn’t have to be complicated—it just has to be aligned.
Amazing, so let’s take a moment to go back in time. What breaks the bonds between people—and what restores them?
Honesty—or the lack of it.
Dishonesty is what breaks the bond between people because any connection built on false pretenses eventually collapses. When we’re not honest—with ourselves or with others—we create relationships, partnerships, and even business agreements on unstable foundations. No one is truly showing up as who they are or communicating what they actually need, which makes it impossible to move toward a shared goal.
What restores those bonds is radical honesty—the willingness to have hard conversations, face the uncomfortable truths, and take responsibility for the parts we often try to hide. Avoidance breeds dishonesty, but honesty builds clarity, and clarity restores trust.
I believe that everything we go through is meant to make us capable of handling what we’ve asked for. When we lie or avoid, we first break the bond with ourselves—and that disconnection shows up everywhere else in our lives. You can’t be true to anyone else until you’ve learned how to be true to yourself.
This principle shows up in business, too. People who struggle to be honest with themselves often find it difficult to show up authentically online or in their work. But authenticity is the currency of trust—and in business, trust is everything. Your success is only as strong as the relationships you build, and honesty is the foundation of every lasting one.
Was there ever a time you almost gave up?
Yes
Sure, so let’s go deeper into your values and how you think. What important truth do very few people agree with you on?
That your emotions aren’t a weakness in business—they’re your competitive advantage.
Look, most people want you to “stay professional,” keep it buttoned up, lead with logic only. But here’s what I’ve learned after 11+ years in finance: the businesses that win aren’t the ones with the cleanest spreadsheets. They’re the ones where people feel something. Your customers don’t buy because your pitch deck is perfect. They buy because you made them feel seen. Understood. Safe. As a woman who’s built her entire practice on making space for the messy, emotional, human parts of money and business, I’ll tell you this: people don’t need another robot in a suit. They need someone who gets that their financial decisions are wrapped up in their fears, their dreams, their identity.
That’s not unprofessional. That’s real partnership. So yeah—I bring the human back into the workspace. I lead with empathy, create safety, and use emotion to connect. Because at the end of the day, we’re not moving numbers around. We’re moving people toward the life they actually want. And that requires feeling something.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
Prioritizing other people’s needs before my own.
Contact Info:
- Website: https://www.thefivefoldgroup.com
- Instagram: https://www.instagram.com/ayricaa/?hl=en
- Linkedin: https://www.linkedin.com/in/ayrica-avery/
- Twitter: https://x.com/AveryAyrica
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