We recently had the chance to connect with Carolina Sobrino de Montenegro and have shared our conversation below.
Good morning Carolina, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do you think is misunderstood about your business?
One of the reasons why I didn’t get into real estate earlier on in my career was the inner-fear I had from the bad connotation surrounding brokers trying to sell you anything and everything to make a quick buck. I knew my passion was there but I feared I wasnt going to be able to be the authentic and transparent person I wanted to be in life, at work, if I became a realtor.
Almost two years in, I have been able to balance and remember who I am and who I want to be known for in this realm, avoiding becoming someone that does short cuts, and trying to implement my true personality into the work I do. Magically you can be a real estate broker, and still be honest, kind and real. That has reflected in my clients becoming friends and having been able to create a long term relationship with them after the deal is closed.
Can you briefly introduce yourself and share what makes you or your brand unique?
Montenegro Brokers is a boutique, family‑run high‑end real estate agency based in Madrid. We specialize in helping both national and international clients buy upscale properties in Madrid’s prime neighborhoods, offering personalized one‑on‑one service, drawing on three generations of market know‑how. We also handle “off‑market” listings and focus strongly on elevating the client experience.
This has been our first year as a business in the city, and have already proved ourselves beyond expectations in terms of our track record and client portfolio. We are truly grateful and are looking forward to establishing ourselves even more in the super prime market as Madrid continues to experience remarkable attention, and an increase in prices.
In a short term basis, Im currently looking forward to be able to collaborate with charities and implement a way in which clients are able to decide where part of the commission is being donated, in order to be able to make a real impact with our story.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
There has been many moments that have shaped how I see the world. I don’t think I can think of one single moment. On general terms, my life hasn’t been mundane or monotonous, I have always had the true privilege to be able to be free, in all sense of the word. My parents have been very trusting of us, and having that privilege to know that you are capable to make decisions on your own, and that adults trust you will make the right decision, gives you a certain confidence that has been very useful in life, and work.
If you could say one kind thing to your younger self, what would it be?
Since Im a kid, my biggest fear lied on failing. I remember back in 2nd grade the teacher told us to write on a paper what we were scared of; most kids wrote ghosts, darkness or heights, I wrote TO FAIL. I would tell my younger self that failing is inevitable and necessary, but what you do with it, and the attitude you place when facing failure, matters.
Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
I believe emotions are highly undervalued in real estate. Buying a home is highly emotional, although the rational matters and making a great investment is a priority, most people know they want to buy a home right when they walk in through the door, before seeing all of it. Its energy, it’s something else, and when you are able to generate that kind of emotion on a client, the home will sell on its own.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What will you regret not doing?
Having fun. I like to remind myself lately that whatever I do, I must find joy in it, I believe that feeling leads you to the most abundance in all aspects of life.
Contact Info:
- Website: https://www.montenegrobrokers.com
- Instagram: https://www.instagram.com/montenegrobrokers
so if you or someone you know deserves recognition please let us know here.
