We recently had the chance to connect with Chris Fulcher & Savannah Woods and have shared our conversation below.
Chris & Savannah, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
I think the term ‘photographer’ is too narrow for what we actually do now. The misunderstanding is thinking that the job starts and ends with the click of a shutter. In reality, our company Sin City Creative is a solution-based agency. Clients come to us with a business goal—launching a brand, selling a tour, rebranding a company—and we engineer the media and create a storyboard to hit that goal. We handle the logistics, the strategy, and the team management.
When people view us as just ‘photographers,’ they miss out on the biggest value we bring: the strategy behind the image. We are building the house, not just painting the walls.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hey! We’re Chris Fulcher & Savanah Woods, and we are the owners of Sin City Creative.
We operate as a full-scale multimedia agency, but we like to think of ourselves as the architects of brand identity. In today’s market, a brand needs more than just a single logo or a nice image to survive—it needs a breathing, living ecosystem. That is what we build.
We often start with our clients at step one, crafting the pitch decks and storyboards that help them secure investors or launch new products. From there, we handle the entire visual execution. That involves high-end commercial photography and videography for their campaigns, motion graphics for their digital presence, and detailed graphic design to tie it all together.
Our goal is to be the single creative engine for a business. Whether it’s a 30-second commercial spot or a complex investor presentation, we ensure every piece of media speaks the same language. We are where strategy meets style.
Great, so let’s dive into your journey a bit more. Who taught you the most about work?
The foundation definitely comes from my mother. She ran her own business, so I had a front-row seat to watch her build something from the ground up. I saw the grit it took, the late nights, and the discipline. That experience ingrained a certain level of hustle in me before I even started my own career. She didn’t just tell me how to work; she showed me.
Along the way, I was also fortunate to have mentors who saw potential in me when I was much younger. They helped shape how I view business and guided me through the early stages of the industry.
Because of that foundation, I’ve reached a place where I truly live and breathe this agency. People say, ‘Do what you love, and you’ll never work a day in your life,’ and for me, that’s actually true. I love waking up in the morning to do this. It doesn’t feel like a job—it feels like a purpose.
Was there ever a time you almost gave up?
The only time I considered slowing down was when I felt the pressure to conform. In the beginning, there’s a lot of noise telling you to play it safe. When Sav and I were modeling in our campaigns in the beginning, we were told our look—specifically our tattoos—wouldn’t work for major brands.
But I realized that ‘safe’ is actually risky, because safe is boring.
I stuck to my guns, and now we are proving that theory wrong every day. We just modeled in a campaign for Marriott that our agency also produced. It validates exactly what Sin City Creative stands for: consumers are tired of the ‘Plain Jane,’ cookie-cutter look. They want culture, they want edge, and they want authenticity. The more we lean into that ‘Sin City’ edge, the more the work resonates.
Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
The biggest lie the industry tells itself, and tells young creatives, is that you need the newest, and most expensive equipment to produce ‘high-end’ work. There is this obsession with specs and gear lists that often distracts from the actual art.
The truth is, it’s all about the execution and the idea. If the concept is weak, a $100,000 camera is just going to capture a high-resolution bad idea.
We have literally used $5 lights from Amazon on $50,000 productions. When you see the final image, you can’t tell the difference, because we knew how to shape that light. We prioritize the vision first. You don’t need the fancy toys to make magic; you just need to know how to use what you have.
Okay, so let’s keep going with one more question that means a lot to us: What will you regret not doing?
I would regret building this platform and not using it to kill the myth of the ‘Starving Artist.’
Our long-term goal for Sin City Creative is simple: No More Starving Artists. We know exactly what it feels like to struggle, to have the talent but not the opportunity or the budget. I would regret it if we didn’t use our growth to bring new artists up with us.
We want to bring fresh talent onto our projects and give them a space to thrive, not just survive. We want to show them that you can be creative and commercially successful. If we can change that narrative for the next generation of creatives, then we’ve done our job.
Contact Info:
- Website: https://www.sincitycreative.com
- Instagram: @chrisfulch / @sincitycreative
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