Christine M. Roberts of Create Your Best Life (CYBL) on Life, Lessons & Legacy

We’re looking forward to introducing you to Christine M. Roberts. Check out our conversation below.

Christine, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do the first 90 minutes of your day look like?
My mornings start early—usually around 5:30 a.m. I begin the day quietly, with a cup of coffee and some reflection time. For the first hour, I intentionally avoid my phone to create mental space and set the tone for the day. During that time, I read something that feeds my mind and spirit. Lately, it’s been books on practical productivity and navigating the change curve—both topics that align with how I help others grow and lead with intention.

Before the day picks up pace, I make my bed (a small but important act of order), change into my workout clothes, and do some form of exercise—a power walk or run through the neighborhood, sometimes paired with light strength training. When I return, I walk and feed our dog, then get ready to start the day energized, focused, and grounded.

These 90 minutes are my daily reset—a mix of calm, movement, and preparation that helps me lead myself well before leading others.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Christine M. Roberts, Founder and CEO of Create Your Best Life (CYBL)—a leadership and personal development company dedicated to helping high-achieving professionals, especially women, thrive both at work and in life. My work centers around intentional living, emotional intelligence, and leadership from the inside out.

What makes CYBL unique is its holistic approach—we blend mindset, leadership, and personal well-being to help people lead themselves well so they can lead others effectively. I believe true success isn’t just about achievement; it’s about alignment—living and leading with purpose, joy, and balance.

My journey has been anything but traditional. I worked my way up in the corporate world, eventually becoming a Vice President leading a multimillion-dollar region, and later went on to earn my Executive MBA—without a bachelor’s degree. That experience taught me the power of resilience, faith, and possibility, which I now pour into my coaching, keynotes, and leadership programs for companies and organizations nationwide.

Right now, I’m focused on expanding CYBL’s impact through corporate leadership programs, keynote speaking, and culture-building initiatives—helping organizations strengthen their leaders, retain talent, and create environments where people truly thrive.

At the heart of everything I do is this simple belief: When you lead yourself well, you can lead others better—and that’s how real transformation begins.

Okay, so here’s a deep one: What relationship most shaped how you see yourself?
A teacher named Kay Baier had a profound impact on how I see myself. I grew up in a home filled with dysfunction—alcoholism, domestic violence, and abuse—and often felt unseen. But when I visited Kay’s house, she would talk with me, ask questions, and genuinely care about what I had to say. For the first time, I felt seen and heard, and that changed everything. Her kindness and presence shaped the way I show up for others today. I now strive to do the same through mentoring young people and sponsoring children—because every person, especially every child, deserves to feel valued and understood.

What did suffering teach you that success never could?
Suffering taught me what success never could—that strength is built in the struggle. There was a time in my life when I was literally homeless, living out of my car with all my belongings packed inside. I was working as a manager, making very little money, and had no address to call my own. When I moved to Georgia, I arrived in my old Nissan Sentra with $700, big dreams, and a belief that life could be different.

During that season, I poured into personal growth—listening to tapes like The Psychology of Winning and Unlimited Power—and worked three jobs. Eventually, I achieved the largest sale in the company and built a successful career from there.

Those experiences taught me resilience, faith, and self-belief. I’m deeply grateful for the hardships because they showed me that no matter what is taken away, I have within me everything I need to rebuild and rise again.

Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
I’m deeply committed to raising awareness about the power of our thoughts—what I call our “thought diet.” In today’s culture, we’re surrounded by so much noise and negativity that people have become desensitized to what they’re allowing into their minds. I believe it’s my life’s mission to help others become intentional about what they think and consume, because our thoughts shape our feelings, our actions, and ultimately our results.

As a Christian, Philippians 4:8 is a guiding principle for me: “Whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”

I’ll continue sharing this message for as long as I live, because when we learn to feed our minds with truth, hope, and positivity, everything in our lives—our relationships, work, health, and spirit—begins to transform.

Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I’m absolutely doing what I was born to do. For a long time, I followed the path I thought I was supposed to take—working hard, climbing the corporate ladder, achieving the external markers of success. But even as I advanced, something was missing.

Through my own journey of self-discovery and faith, I realized my true calling was to help others create their best life—to live with purpose, balance, and joy. Everything I’ve experienced, from hardship to success, has prepared me to do exactly what I do today: equip and inspire others to lead themselves well so they can lead others better.

This work isn’t just a career—it’s a calling, and I know in my heart it’s what I was born to do.

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Image Credits
Naomi Phelps Photography

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