Emily Lenning on Life, Lessons & Legacy

We’re looking forward to introducing you to Emily Lenning. Check out our conversation below.

Emily, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What is a normal day like for you right now?
A normal day for me right now is about balancing life as both a CEO and a mom. I’m pregnant with my second child and chasing after my 4.5-year-old, so every day feels full in the best way.I ’m thankful that my business gives me the flexibility to create balance and be present for both work and family.

Most mornings start early with prayer and coffee before waking my daughter for school. Once she’s ready, I shift into work mode with meetings, strategizing, and building alongside my team. Afternoons are for school pickup and shifting gears back into family life. We make it a priority to get outside every day whether it’s a walk, playground time, or just enjoying fresh air together. Evenings are spent reconnecting, having dinner, and winding down as a family.

Every day looks a little different, but faith, family, and building something meaningful through my business are the threads that tie it all together!

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Emily Lenning, founder and CEO of Blossom Marketing. I’m a fourth-generation entrepreneur and I started Blossom in 2017 to help businesses grow with clarity and intention. What makes us unique is our Plant, Grow, Tend, Harvest framework, which approaches marketing like tending a garden rooted in care, strategy, and sustainability. Since then, we’ve partnered with more than 200 businesses, from local brands to household names, helping them thrive online through social media, email, SEO, and paid ads. Right now, my team and I are excited to be guiding clients into 2026 with strategies that are not just about growth, but about building something that lasts.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
When I was younger, my family would vacation in Northern Michigan every summer during a local festival. I remember watching all the activity and thinking, “What if I could be part of this?” One year, I decided to sell water bottles and hot chocolate on the street corner. I borrowed $20 from my grandparents, bought the supplies, and set up my little stand. Over just two days, I made $200.

But what really stuck with me wasn’t just the money, it was how people responded. Grown adults stopped, smiled, and treated me like a real business owner. I wasn’t just a kid on the corner; I was someone providing something useful, something that made their day easier or warmer. That feeling of being taken seriously, of creating something from an idea and seeing it come to life, was so powerful.

Looking back, that moment planted a seed for the entrepreneur I’d become. It showed me that with a little creativity, hard work, and courage, I could build something of my own and that lesson has stayed with me ever since.

Was there ever a time you almost gave up?
After I had my daughter, my business was at its biggest point yet, we had the largest number of clients, revenue, and team members. On the outside, everything looked like success, but on the inside I was struggling deeply with postpartum depression and anxiety. I reached a point where I was almost ready to give it all up.

Working with my business coach was a turning point. She helped me realize that this was exactly what I had dreamed of, running a business I love while also being a present mom. I didn’t need to quit; I needed to reframe and rebalance. That shift allowed me to step back, refocus on my purpose, and build a business that supports both my family and my own well-being.

That experience really clarified what matters most: family first, and making a genuine difference for our clients through empathy and balance. I’ve learned that true growth doesn’t come from burnout, it comes from alignment, purpose, and creating space for both business and life to flourish.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Where are smart people getting it totally wrong today?
I think a lot of smart people miss the mark when it comes to empathy. You never truly know what someone else is going through, and too often emotional intelligence gets overlooked in our culture. No matter how much you know or how successful you are, kindness and understanding will always matter more. True wisdom isn’t just knowledge, it’s the ability to see people, meet them with compassion, and lead with heart.

Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
I feel most at peace when I’m spending time with God and worshipping Him. He is my source of peace, comfort, and joy. One verse I hold close is Philippians 4:6–7: “Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.” That reminder anchors me, no matter what’s happening in life or business, His peace is always greater than my circumstances.

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