Eugenia Wallace of New York on Life, Lessons & Legacy

Eugenia Wallace shared their story and experiences with us recently and you can find our conversation below.

Hi Eugenia, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: Are you walking a path—or wandering?
I’m walking a path, one that God laid before me, even when I couldn’t see the full picture. Life has been a journey of faith, not perfection. There have been moments of doubt, detours, and delays, but each step has revealed more of His plan for me. Jeremiah 29:11 reminds me that God’s plans are to prosper and not to harm, to give me hope and a future. And Proverbs 3:5-6 keeps me grounded — to trust in the Lord with all my heart and lean not on my own understanding, because when I acknowledge Him, He directs my path.

Building my brand, Female Force Association, is a huge part of that walk. It’s more than a business, it’s a calling. It’s a space where women can rise together, build purpose-driven brands, and walk confidently in who they’re becoming. It hasn’t been easy or perfect, but I know this journey is preparing me for greater things. Every challenge refines me, every success reminds me of God’s faithfulness, and every connection I make through this work affirms that I’m exactly where I’m meant to be, walking the path He designed, one faithful step at a time.

Can you briefly introduce yourself and share what makes you or your brand unique?

I’m a marketing and brand strategist, but at my core, I’m a fierce advocate for women finding their voice, walking in purpose, and building brands that reflect both. I founded Female Force Association as more than a brand; it’s a movement dedicated to empowering women to turn their stories into strategies and their dreams into sustainable success. Through workshops, resources, and community, we remind women that collaboration is a strength and that business doesn’t have to be built in isolation.

My work lives at the intersection of creativity, strategy, and advocacy. I design brand systems and cinematic visuals that not only look good but mean something, helping founders show up confidently and connect with the audiences they’re called to serve. As an MBA marketing candidate with a background in business law and advocacy, I’m intentional about building holistic brands, combining strong storytelling, solid strategy, and structural integrity that protects and scales.

Right now, I’m expanding The Brand Builders Playbook into immersive programs that equip early-stage women entrepreneurs with the tools, mindset, and marketing systems they need to grow with confidence. Everything I do everything from marketing campaigns to dynamic community building, which ties back to one mission: helping women rise, lead, and create impact that lasts.

Amazing, so let’s take a moment to go back in time. Who saw you clearly before you could see yourself?
My dad. He named possibilities for me before I dared to name them for myself, and his steady belief gave me the language and the patience to show up even on the days I doubted I belonged.

Was there ever a time you almost gave up?
Absolutely. There were seasons when everything felt heavy, the paperwork, the unpaid invoices, and the constant pressure to “make it look easy” while trying to make ends meet. There were moments in graduate school and early in my freelance journey when the sales weren’t coming in, and I had to pivot more times than I could count. I started to question whether all the effort was even worth it.

But every time I reached that breaking point, God reminded me that He still had a plan, even if I couldn’t see it yet. Jeremiah 29:11 became more than a verse; it became my anchor. I realized that slow seasons weren’t a punishment, but rather a preparation. The closed doors weren’t rejection; they were redirection.

What kept me moving wasn’t one big breakthrough, but small, faithful steps; asking for help, applying for one more grant, showing up to one more pitch, creating even when no one was watching. Those little acts of obedience became proof that momentum was still possible. Today, I carry those lessons into everything I do, designing services with empathy, pricing with dignity, and building communities where women know they’re not alone on the path to purpose.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
• Your story is your power. The wins and the wounds both matter; they’re not liabilities, they’re lessons. Everything you’ve walked through gives you a unique way to connect, lead, and serve others.

• Consistency beats intensity every time. You don’t have to do it all at once; just keep showing up. Small, steady steps create the kind of growth that actually lasts.

• Vulnerability is strength in disguise. Being honest about where you are builds more trust than pretending to have it all together. People connect with your truth, not your perfection.

• We rise higher together. Collaboration isn’t competition; when women support each other, it multiplies impact. There’s room for all of us to win.

• Boundaries protect your creativity. Systems, structure, and rest don’t limit you,they free you. They give your ideas space to grow and make your work sustainable.

Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
I hope they say that I loved the Lord, truly and wholeheartedly, and that my life’s work was a reflection of that love. That everything I built, from my brand to my relationships, was rooted in faith, purpose, and service. That I lived with intention, tried my very best in all that I did, and walked in obedience even when the path was uncertain.

I hope people say I used my gifts to make others feel seen, valued, and capable of more than they imagined. That I turned my past into purpose, built tools that helped others grow, and created spaces where women could find both strength and sisterhood.

More than anything, I want my legacy to point back to God, that through my story, others are reminded of His grace, His timing, and His faithfulness. If, when I’m gone, someone feels encouraged to keep going, trust deeper, or believe again because of something I said, built, or lived, then I’ll know I fulfilled what I was called to do.

Contact Info:

• Website: https://www.kcfemaleforce.com
• Instagram: @_femaleforce

Image Credits
Memorable Images Photography